Social Media Specialist
We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities. They are currently seeking an experienced Social Media Specialist.
As the successful candidate, you know that there is more to social media marketing than trying to execute viral content. Different social platforms have different user consumption behaviors, and you can help define the right strategy for the right medium for the right audience type and guiding your agency partners through execution of those plans. You have a proven track record of identifying social media marketing opportunities and can, from idea to action, lead your agency to campaign development and execution by social touchpoint. Reporting into the Social Team Leader, you will have proven creative, strategic and communications skills with dedicated experience growing international social media accounts and possess knowledge of social marketing principles.
As the Social Media Specialist on the marketing team, you will have demonstrated the ability to collaborate seamlessly with other squad stakeholders; Demand Generation, Conversion Optimization, Search Engine Optimization, Content Marketing and Creative Services. You believe in collaborating with and supporting your brand squad, and are constantly striving for ways to improve results.
Responsibilities
- Support your squad in creating, managing and executing social strategies by guiding the overall brand initiatives into campaigns on appropriate social media channels.
- Ensure your social agency to create, curate, develop and manage social content (digital images, photography, video and copy).
- Oversee proof-reading and approval of monthly social calendars, adhering to the client’s brand voice and tone.
- Development of social media playbooks and posting calendars for our client to ensure continuity of efforts and deploying central thematic stories.
- Review monthly/quarterly/annual reports and planning and be able to respond to any questions about the plans to senior management.
- Oversee the deployment of influencer marketing strategies that expand user base and create excitement.
- Contribute to the development of meaningful, shareable content that incites action and engagement on social channels.
- Look for non-traditional opportunities for brand distribution (podcasts, events, forums, etc.)
- Collaborate closely with content and SEO team leads for unified distribution of content and link building opportunities on social.
- Maintain up-to-date analytics and reports on all social accounts, with continuous optimization toward key audiences and objectives.
- Daily monitoring and engaging within social agency, with continuous optimization and recommendations.
- Conduct ongoing competitive intelligence analysis.
- Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement.
- Creating benchmarks and forecasts by campaign.
- Keeping abreast of industry trends, insights, topics and best practices.
- Weekly one-one sessions with other social specialists, and regular squad meetings to share updates and best practices.
- Trouble-shooting issues when they arise, seeking the best solution for the client.
- Social listening monitoring through Talkwalker to track brand sentiment, identify influencers, and provide insight to senior management.
- Social vendor sourcing and onboarding where required.
- Business case support and reviews before sending to commercial for approval.
- Act as point of brand contact during site outage issues if they occur.
- Work with the CS team to support customer satisfaction.
- Support efforts on expanding brand community initiatives.
- Work with teams on identifying press release opportunities.
- Desirable but not necessity: Influencer management.
Qualifications
- 4+ years in a similar capacity with a medium to large scale Marketing organization.
- Bachelor’s degree or equivalent work experience.
- Agency management experience and sports knowledge are considered a huge advantage.
- Knowledge of all social media platforms (including Facebook, X, Instagram, TikTok, Snapchat, Pinterest and YouTube).
- Demonstrated experience with social media content creation across various channels and media types.
- Experience building and growing brands on social media.
- Strong track record of managing resources including budgets and personnel.
- Ability to prioritize tasks in a fast-paced environment.
- Motivated individual, comfortable with rapid changes.
- Experience managing multiple projects at the same time and proven time management skills.
- Regular, consistent and punctual attendance.
- Able to work nights or weekends/variable schedule when necessary if social media emergencies arise.