Venor is proud to partner with Cresco in their search for a Marketing Manager to join their growing team in Bedford, Nova Scotia.
Cresco has been shaping communities for decades through innovative design and exceptional craftsmanship. Driven by a passion for building vibrant, inclusive, and livable spaces, they have played an integral role in developing neighborhoods throughout Nova Scotia. Since 1989, Cresco has redefined residential construction, consistently delivering high-impact projects marked by precision, collaboration, and a commitment to excellence.
Are you a creative marketer with a passion for storytelling and building impactful brands?
Job Summary
Reporting to the Director of HR and Corporate Services, the Marketing Manager will be responsible for developing and executing innovative marketing strategies that enhance brand awareness, support sales objectives, and align with the company’s mission, vision, and values. This role combines strategic planning with hands-on execution, overseeing all aspects of marketing, branding, and content creation across digital and traditional channels.
This position is well-suited for a creative, results-oriented professional who thrives in a fast-paced, collaborative environment. The Marketing Manager will play a key role in shaping Cresco’s brand narrative and fostering meaningful engagement with various stakeholder groups.
Key Responsibilities
- Develop and execute impactful marketing strategies that elevate Cresco’s brand presence, drive lead generation, and support overall sales and business objectives.
- Champion the Cresco brand by maintaining and evolving brand guidelines to ensure visual and messaging consistency across all channels and touchpoints.
- Design and deliver high-quality, compelling content across digital platforms, print collateral, social media, and internal communications—capturing the essence of Cresco’s mission and values.
- Lead the creative development of marketing materials, including promotional assets, presentations, signage, and advertising, working hands-on or in collaboration with external designers and agencies.
- Collaborate cross-functionally with internal teams, including construction, sales, and HR, to align marketing initiatives with business goals and support recruitment and engagement efforts.
- Stay ahead of market and industry trends by monitoring competitor activity, identifying emerging opportunities, and adapting strategies to ensure Cresco remains a leader in the real estate space.
- Manage marketing performance metrics and reporting, using data-driven insights to refine campaigns and communicate impact to executive stakeholders.
- Oversee marketing budgets with a strategic mindset, ensuring smart allocation of resources and maximizing return on investment.
- Coordinate timelines and project deliverables with vendors and contractors, ensuring excellence in execution across all marketing initiatives.
Qualifications
You’ll thrive here if you have a strong grasp of both digital and traditional marketing channels, and are confident using tools like Adobe Creative Suite, WordPress, Google Analytics, and geo-targeting technologies. Your creativity and attention to detail help you bring ideas to life, while your ability to juggle multiple priorities keeps projects moving forward in our fast-paced environment. We’re looking for a dynamic professional with a post-secondary education in Marketing, Communications, Design, or a related field, and at least five years of experience in a marketing or branding role—ideally in the real estate or construction industry.
Cresco values team players who are just as comfortable working independently as they are collaborating with others. Strong communication and project management skills are key, along with a passion for turning strategy into results. If you’re looking for a role where your ideas are heard, your skills are valued, and your growth is supported—this could be the perfect fit.
At Venor and Cresco, we embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how you think, what you believe in, or who you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities.
To learn more about this opportunity, contact Erika Hildebrand at erika@venor.ca or Andrea Murray via andrea@venor.ca.