Digital Marketing Specialist (SEO + Paid Digital)
Our team is growing, and we’re hiring a Digital Marketing Specialist (SEO + Paid Digital) who will be responsible for handling SEO projects, paid media campaigns, and digital marketing tasks for various clients in diverse industries/sectors.
Boom12 Communications is an equal opportunity employer. We encourage individuals from marginalized communities, those with informal education, and those with limited experience to self-identify. We acknowledge that some applicants may not have had access to opportunities to build experience and access formal training. We also acknowledge that lived experience can be as valuable as formal training.
The ideal candidate will have some familiarity and/or experience using SEO and paid digital advertising platforms. This need only be a basic understanding, training and development opportunities will be provided. Applicants should have a love for problem solving, digital automation, and data analysis.
Self-taught individuals and recent graduates are welcome to apply. This posting will remain open until the position is filled.
Responsibilities:
- A commitment to punctuality, reliability, and good communication
- Demonstrated ability to meet deadlines and exceed expectations
- Keen attention to detail and love of good grammar/syntax 😉
- Adaptable and able to keep up in a dynamic, fast-paced environment
- A love of good digital marketing strategies and creative solutions
- Provide exceptional service by proactively offering solutions, asking questions, and engaging with challenges
Duties:
- Develop and implement SEO strategies including keyword research and website optimization (technical, structural, and content creation)
- Produce engaging and relevant creative for paid digital campaigns
- Monitor and analyze key data points to gauge campaign effectiveness
- Conduct thorough keyword research to guide content development
- Plan, execute, and manage advertising campaigns across multiple channels
- Develop and implement integration strategies to maximize campaign effectiveness
- Analyze competitors’ digital marketing campaigns to identify opportunities
- Keep up with the latest digital marketing trends and best practices
Essential Skills and Qualifications:
- Post-secondary education in marketing, communications, business, or design or equivalent life/work experience.
- Experience in SEO and paid digital advertising (ability to demonstrate a basic understanding of the concepts and how to work with them)
- Excellent written and verbal communication skills
- Superior organization skills for detailed, timely, and accurate project coordination
- Familiarity with industry-standard digital marketing tools and applications
- Good problem-solving skills and ability to work under pressure
As a member of the team, you can expect:
- Starting wage of $17.50/hour, renewing at $20/hour after three months
- A workplace that supports you and helps you be your best
- Flexible work conditions with required in-office attendance in the north end of Halifax
- Potential for full-time, permanent employment after the initial three-month contract
- The three-month contract counts as a probationary period if the position is renewed.
- In your first year you can expect up to 13 paid holidays/observances, 2 weeks paid vacation, paid personal days, and bonus paid vacation in late December.