B2B Creative Director – Digital Nova Scotia – Leading Digital Industry

B2B Creative Director

  • Do you thrive on transforming complex ideas into powerful stories?
  • Do you love leading teams toward creative work that sparks both emotion and action?
  • Are you ready to set a new creative standard for B2B marketing?

If that sounds like you, this is your chance to lead the charge at Foundation.

Foundation is a B2B content marketing agency that helps some of the world’s most respected brands, including Canva, Bitly, and Procore, build content systems that drive measurable growth. We specialize in content strategy, SEO, and AI-driven distribution frameworks rooted in data and creativity. Our team values bold thinking, clear results, and a bias toward action.

We’re looking for a B2B Creative Director to shape the future of storytelling at Foundation. You will set the creative tone for one of the most innovative B2B content agencies in the industry. You’ll have room to move fast, test new ideas, and shape how global brands show up online, supported by a team that helps you turn bold ideas into measurable results.

Key Responsibilities:

  • Own the creative vision for Foundation and our clients across social storytelling and full-funnel brand campaigns.
  • Lead ideation and concept development across social, video, and written formats, ensuring every idea connects with both emotion and business impact.
  • Inspire and guide a distributed team of writers, editors, and designers to execute breakthrough creative.
  • Shape brand storytelling frameworks that scale across channels, clients, and formats.
  • Collaborate with strategy and performance teams to turn insights into standout creative concepts.
  • Experiment constantly with AI-powered tools and new media formats, pushing the boundaries of what great B2B storytelling looks like.
  • Champion brand voice and creative quality across every internal and client touchpoint.

Qualifications:

  • 7+ years of experience in creative direction, brand storytelling, or social media strategy, ideally within a B2B or agency environment.
  • A portfolio that shows bold thinking, emotional storytelling, and strong execution across digital platforms.
  • Deep understanding of what drives engagement on LinkedIn, YouTube, and emerging B2B platforms.
  • Proven ability to craft and evaluate high-quality copy, video, and social creative.
  • Natural leadership presence that inspires, challenges, and brings energy to every project.
  • Comfortable making fast decisions and pivoting based on new data and ideas.

Key Metrics:

  • Measurable engagement growth across creative-led campaigns.
  • Improved creative approval rates and faster alignment across teams.
  • Increased client satisfaction scores and brand impact.
  • Documented creative playbooks or frameworks that inspire future work.
  • Visible innovation in how Foundation and its clients tell stories online.

Position Details:

  • Full-time (Monday to Friday, ~40 hours/week)
  • Remote – Hiring for LATAM time zones (GMT-3 to GMT-6)