Associate, Paid Search – Digital Nova Scotia – Leading Digital Industry

Associate, Paid Search

As an Associate, Paid Search at Outshine, you work on various engagement teams to lead our clients’ paid search digital advertising strategies and programs, focusing on continuous improvement, experimentation, and results.

With expertise across platforms like Google Search, Display, Discovery, YouTube, and Microsoft Ads, you’ll drive impactful paid search advertising initiatives.

The Technical Stuff You’re Really Good At

  • Campaign strategy & planning. You develop paid search strategies based on client goals and needs, audience research, and competitive analysis.
  • Ad & budget management. You adjust tactics and budgets to optimize clients’ campaigns to reach and deliver against goals.
  • Testing & optimization. To refine results, you test different ad copies, bids, and targeting options (like location, demographics, and timing).
  • Performance analysis. Leveraging analytics tools (e.g., Google Analytics, Google Ads, Looker), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.

What You Prioritize When Working In Teams

  • Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly.
  • Communication & collaboration. You focus on building strong and trusting relationships with your internal teams and client partners.
  • Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills.

Key Competencies

  • 3+ years experience in paid search digital advertising and measurement platforms, including Google Ads, Display, Discovery, YouTube, and Microsoft Ads
  • Experience ramping up quickly, delivering impact
  • Experience managing complex projects and fostering relationships with clients and stakeholders
  • Experience working within paid social advertising platforms (Meta and LinkedIn) is an asset
  • Experience in B2B or SaaS marketing is an asset
  • Experience in an advertising or marketing agency is an asset
  • Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset

To be the best fit for this role, you’re:

  • Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture
  • Optimistic & Collaborative: You maintain a positive outlook in challenging times, and leading teams to solve tough problems motivates you
  • Proactive: You prioritize forward momentum on projects and in your own development
  • Analytical: You exhibit a probing mind and draw insights from data
  • Growth-Driven: You believe talent and performance can be developed through effort and persistence
  • Efficient: You produce significant output, avoiding wasted effort where possible
  • Honest & Ethical: You don’t cut corners; you do what is right, not convenient