Most businesses focus on engaging customers, but true loyalty starts long before, and continues long after that moment. In this interactive online session, Roger Mader, Chief Client Officer at Myra Media and former Global CMO of Subway, will introduce the 5E Customer Experience Model: Entice, Enter, Engage, Exit, and Extend. You’ll learn how to map the full customer journey from first contact to long-term loyalty, create smooth transitions between each stage, and identify the often-overlooked touchpoints that make the biggest difference. Whether you're a business owner, marketer, or customer experience leader, this session will give you a practical framework for building lasting customer relationships and increasing lifetime value.

As Canadian employers continue to face labour shortages and skills gaps, immigration has become an essential strategy for attracting and retaining top talent. In this session, Suzanne Rix, KC, and Laura Hanusiak of Cox & Palmer will provide a clear and practical overview of the immigration pathways available to employers hiring foreign workers. The discussion will explore key programs such as the Nova Scotia Nominee Program (NSNP), the Atlantic Immigration Program (AIP), the Global Talent Stream (GTS), and the Labour Market Impact Assessment (LMIA) process, as well as cross-border hiring options under the Canada-United States-Mexico Agreement (CUSMA). Employers will gain insight into how to choose the right immigration pathway based on position requirements, wages, and worker qualifications, along with an understanding of residency and citizenship requirements and potential challenges such as inadmissibility. Whether you are new to international recruitment or looking to refine your approach, this session will equip you with the knowledge and confidence to navigate Canada’s immigration system effectively—helping your organization access global talent, strengthen your workforce, and support long-term growth.