Events

How service businesses can move up-market and charge their true value through effective marketing strategy. One of the biggest challenges owners of service businesses face is setting themselves apart from the competition and charging profitable, value-based fees instead of just selling their time. Because when you’re competing solely on price, and pricing based on hours, it’s almost impossible to build sustainable profit in your business. A clear, consistent, and differentiated marketing strategy—focused on reinforcing a unique position in the market—can change that. It allows you to position your work apart from the commoditized competition and charge what you’re truly worth. Because you’re offering something truly unique and valuable. This webinar will show you how to create a marketing strategy that sets you apart and sets you up for success. Key takeaways from this webinar: - How to create a market position that is unique to you and your abilities and interests - How to create a marketing strategy that reinforces your market position in everything you do - How to set your service business apart from the competition and charge your true value REGISTER

On June 8th, as part of the H2O Conference, COVE hosted Demo Day, which showcased the best in ocean tech from around the world and their latest revolutionary technological advances. Join us for highlights from the day from companies such as MacArtney Underwater Technology, Deep Trekker, Sofar Ocean, Spiri Robotics, Kraken Robotics, Glas Ocean Electric, and companies participating with Stella Maris then connect with the ocean tech community afterwards for a live discussion on Wonder. On June 8th, as part of the H2O Conference, COVE hosted Demo Day, which showcased the best in ocean tech from around the world and their latest revolutionary technological advances. REGISTER

Join us on Topia for an ISNS game-like virtual networking social event unlike anything we've done before! What's that one inspiring or comforting thing that's getting you through lockdown? Bring it along. Topia is a more human video chat in a customized virtual world. REGISTER

The Perspective of a Core Not-For-Profit Organization Join us for a Business Support Series on planning strategically in the time of COVID-19 where we'll take a look at the COVID-19 experience of Alliance Française Halifax, a small non-profit language and cultural centre, as it struggled to manage the initial impacts of the pandemic and rallied to reposition itself in the 'new normal'. Alliance Française Halifax boldly decided to keep its entire staff at the full salary when the crisis hit in March 2020. Entirely auto-financed, the total shutdown was not an option. The presentation will look at lessons learned during the emergency response period through to the concerted strategic planning effort currently underway. These lessons are applicable to any small-to-medium non-profit organization. Crisis and opportunity are two sides of the same coin. Three takeaways from this webinar: - The case for planning in non-profit associations (contingency "Staying alive" & strategic "getting ahead of the curve") - The Board-Operations symbiosis - Finding the silver lining in the COVID-19 crisis How does this topic help support the business community? Nova Scotia's non-profit sector is a major economic contributor ($1.7B to GDP annually; 20,000+ people employed; 74M volunteer hours.) Communities throughout NS rely […]

Having an idea and making it real are two different things. Solving design problems from the beginning can improve your products and help ace pitches. Learn how enhancing your discovery and concept design can help secure growth capital faster. Geared toward early-stage entrepreneurs, this webinar will guide you on how to create a product that is attractive to investors and how to maximize grant funding as you grow your business. Discover the different sources of non-dilutive capital and how to navigate venture debt. Hear from Bhavik Chauhan, VP Business Development and Marketing OKR Financial and Alastair Trower, Director of Business Development Enginuity, as they share insights on successful product development, creating prototypes and accessing grant funding. There will be a Q&A session at the end so be ready with your questions! We will cover: · Steps in developing a strong and effective product concept · How engineering technology can help gain investors · Alternative financial solutions and an overview of the capital raising cycle · Best practices when applying for government funding and venture debt · How OKR Financial & Enginuity can help support your scale-up process REGISTER

Join us for a lively one-hour facilitated conversation with Matthew Barnes, Sales & Marketing expert from BDC. We will discuss the challenges and opportunities faced by business owners today in the development of an on and off-line presence to meet customer needs. Your facilitator will share the latest sales & marketing tips and tricks for you to apply immediately while helping you gain clarity on how to build a marketing plan long term. If you have questions and ideas about how to build your online & offline presence that ensures quick wins back home, this session is for you! REGISTER