Past Events from July 21, 2021 – August 11, 2021 – Page 16 – Digital Nova Scotia – Leading Digital Industry

Creative Ideas to Conversions: How to Leverage Pinterest Marketing on the Buying Journey

Pinterest marketing is advantageous for brands to master, as 89% of Pinners have used the channel for inspiration for a recent purchase. Pinterest is a proven platform for both brand awareness and product discovery, and when leveraged aptly, coveted conversions. The addition of dynamic new formats like Idea Pins is just another reason to brush up on Pinterest's marketing strategy. Join Michaela Atkinson, Head of Content at Dash Hudson for a discussion with Lucy Matthews, Partnerships Manager, Programs at Pinterest, alongside Andrea Howard and Peyton Perry from the social media team at powerhouse jewelry and lifestyle retailer Kendra Scott. REGISTER

tech(LAB) Engineering: Egg Drop!

Have you ever heard of disaster relief supply package drops? Disaster relief groups drop delicate supplies of food and equipment to people in areas very difficult to reach, often where no nearby roads, trains or airports are located. Our challenge is to use what we know about energy (potential, kinetic, conservation of energy), and come up with creative ways to save the eggs! There will be prizes for the most creative, and most secure! This workshop will be held in person at IGNITE, located at 352 East River Road, New Glasgow, NS! What is tech{LAB}? tech{LAB} is a FREE workshop that allows participants to get hands-on with new technology! These workshops are for anyone ages 8 and up who has an interest in technology, prototyping, or electronics. What Happens at tech{LAB}? Spend the first half-hour of each workshop going over the technical information on the topic and have a snack while learning the basics. Take what you’ve just learned and apply it! Whether it’s designing a 3D print, taking photos, working in groups to develop circuits for a Micro-Bit, or creating digital graphics! REGISTER

Spark Your Inner Storyteller

Story Strategist Erin Trafford will highlight THE primary need for any business and share an overview of her 9 Step Story Strategy Framework to meet that need. She will also explain how to leverage creative storytelling to grow your business. Building on her previous Spotlight Sessions, Erin will share actionable tips you can start using immediately to build a better, more aligned content strategy for you and your business. In this webinar you will; - Get a look at the 9 Step Story Strategy Framework that Erin uses with her clients as they develop their personal and business brands - Break down how you can start to build a content strategy that feels good for you - Get actions and insights so you can start creative storytelling right away About Erin Trafford, CEO of Erin Trafford Inc. Erin is a digital Story strategist specializing in helping entrepreneurs and small businesses find and tell their Stories in a way that feels good and grows their bottom line. She is an award-winning journalist, blogger, consultant, and strategist. She owns Erin Trafford Inc., which has two arms; ErinTrafford.com, a coaching and consulting company and Story Studio Network- Canada’s first audio-on-demand talk show network. […]

Closing the Gap & Building Resilience: Technology-Driven Rural Development

On July 22th, 1 pm-2 pm EDT, ICTC in partnership with Open North invites you to join Alexandra Cutean, Chief Research Officer at ICTC, and Maria Tomovic, Deputy Executive Director at Open North for a virtual panel discussion with experts and community leaders to learn how rural Canadian communities are leveraging technology and data to support inclusive growth and address local needs. The digital economy is rapidly evolving, bringing with it previously unthinkable opportunities for innovation and growth. This past year in particular has brought to the forefront the opportunity of technology to break down geographical barriers; it has also demonstrated how timely and accurate data can be leveraged to drive community-centred outcomes that address real-life needs. Although notable challenges exist—including connectivity and infrastructure—resilient and responsive rural communities are cornerstones to a strong and competitive digital economy for Canada. Join us to explore important questions, engage with experts, and learn more about how rural communities across Canada are leveraging technology and data to enhance the quality of life of their residents and support sustainability and growth. This virtual panel will provide: An overview of the increasingly digital economy and its impacts across urban and rural communities An understanding of how […]

Ocean Connector: The future of offshore wind

Since among Canadian renewable energy sources, wind energy contributes low-cost power and flexibility to a modernized electricity grid, this, in turn, is expected to provide a better opportunity to the Canadian wind energy market in the coming future. As a result, upcoming projects and investments in wind energy are likely to drive Canada's wind energy market. On July 22nd, four global leaders discuss the future of offshore wind. From government policies to supply chain opportunities and the need for innovation, join us in welcoming Elisa Obermann, Erin Donahue, Robin Lohnes, and James Ives to this month's Ocean Connector. REGISTER

Creating a ‘Future of Work’ for All

The pandemic has transformed the way organizations operate. In today’s dynamic environment, organizations need diverse perspectives and innovative thinking at the decision-making table to successfully adapt. The key to embracing change and building a globally competitive future of work across Canada requires a diverse workforce, inclusive leadership, companies that create cultures of belonging and take every measure to create equal opportunity. Over the last many years study after study has demonstrated that building diverse teams contributes unique insights, improves problem-solving, and enhances employee engagement. As Canada invests in rebuilding the labour market with job readiness, skill-development, and re-training, and as industries rebuild and shift, the importance of making sure that there is equal opportunity to participate in the “future world of work” is a responsibility we all share. There is already mounting information proving that we have work to do to reduce employment and training barriers faced by marginalized groups, youth, front-line workers, among others that have been further exacerbated by COVID-19. Taking a holistic approach to understanding and supporting potential employees’ and employees’ needs on all organization levels, is critical to building a “future of work for all”. Join leaders in Nova Scotia as they share their organizational and […]

Building Intercultural Competence Workshop

As Nova Scotia becomes more culturally diverse, we all need to learn how to welcome and work with immigrants and build a better community together. This one-day, interactive workshop is open to organizations, service providers, educators, and community volunteers. We also deliver workshops tailored to individual organizations. There is no fee. To maintain health and safety at this time, these workshops will take place online via Zoom. The maximum number of participants is 16 – please be sure to register early! In this full-day workshop, you will: - Increase your understanding of settlement and integration issues - Explore practical ways to welcome and support new immigrants - Develop intercultural relationship-building skills for working with new immigrants REGISTER

Summer Social (Socially-Distanced Edition)

Come join us for our Summer Social (Socially-Distanced Edition) We miss your faces and decided to put together a social-distance picnic! Feel free to chat about whatever you want, WordPress-related or not. There is no set agenda. Come at any point during the 2 hours. WHERE WE'LL MEET Near North Park/Cunard Side baseball diamond (south of Cunard Roundabout). See photo. RULES: Now, as always, our meetup is a place to be respectful and welcoming to EVERYONE. We are abiding by the regulations set out by the Province (https://novascotia.ca/coronavirus/what-it-means-for-nova-scotians/#gatherings). This ensures a safe and anxiety-free meetup: - Bring your own blanket, picnic-style food, and non-alcoholic bevvy. - Pets are welcomed, ask the owners their comfort level of contact before interacting. - While the province states that "Informal social gathering limit outdoors is up to 25 people without social distancing and masks" we understand not everyone is comfortable with close contact, may wish to still wear a mask, etc. We ask that everyone that attends practices social distancing unless the person you are talking to confirms they are fine with close contact. We know these rules are a bit more demanding than usual, but please understand we are aiming to provide a […]

CWB: Coffee Talk

Join the Centre for Women in Business online! Coffee Talk is designed to connect women in business across Nova Scotia with each other, encourage collaborations and improve business skills through sharing. Each session will include a welcome, introductions, and a facilitated discussion on recent news or trends in business. When: Thursdays from 9-10am Where: Online – A computer with reliable, high-speed internet connection and a headset with a microphone are required. Cost: Complimentary! Thanks to the generous support of our sponsor, TD Bank Group, this program continues to be available to all women business owners in Nova Scotia at no cost. Registration is required. REGISTER

Videography: Bringing New Life to Your Social Media Presence

Join Matt and Ryker from Rove Productions for a lesson in videography for social media marketing. Find out what kind of videos you can create yourself and what is best to outsource to professionals. See how a website video, key product launch or an evergreen video can be seen and used over and over again. Many Instagram posts, reels and stories can be easily created on the fly with an iPhone! Learn about the apps you can use to create and edit videos and the basics you need to know to ensure you are ready to hit play and bring new life to your social media presence! Although Matt and Ryker use an iPhone, most of the apps they use are also available on Android. REGISTER

Actionable EDI: Beyond the Basics

The concepts of diversity and inclusion have been discussed and debated for quite some time, however many organizations are still struggling to achieve equity, inclusion and harmonious environments. While there are many discussions around EDI, there is a lack of structural support in implementing strategies to actually change the landscape of our workplaces. Our new certificate program moves learners from knowledge to implementation – providing a framework for implementing EDI strategies. In this webinar, we will discuss the goals of this certificate program and how it moves EDI beyond knowledge and into action.   REGISTER

Volta’s Virtual Pitch Competition

Join us on Wednesday, August 11 at 12:00pm to watch entrepreneurs pitch their business or idea to a panel of industry experts. The Pitch Competition, powered by OKR Financial, is open to Volta Residents, Network Members and anyone from the tech community in Atlantic Canada. The Pitch Competition is an excellent opportunity to practice your three-minute pitch, fine-tune your deck, and get feedback from peers and industry experts. You will gain valuable experience presenting to investors, and potential early adopters. Plus, you never know who may be tuning in to watch! Each competition will have a judging panel, comprised of entrepreneurs and community leaders. Judges will focus on the quality and content of the presentation, not the viability of the business. REGISTER