From First Click to Commitment: UX Strategies for Websites That Grow Real Relationships

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Join us at our office for a session with UX expert, Stephanie Fox! Breakfast provided. Based on Stephanie’s book, Would You Date Your Website?, explore how to craft a website that attracts the right people, and entices them to start–and stay–in a relationship. Are you ready to date? Get clear on who you are, what you want, and your ideal partner. A first date requires a great first impression and easy conversation: say the right thing at the right time and no mixed signals. Build the relationship: establish trust, move things forward, and know when to put in extra effort. Keep relationships healthy with proactive maintenance and a little care. All participants will receive a copy of Stephanie’s book to take home and put to use. 3 Key Takeaways How to align website content with the decision making process of your users so you can gain their trust and persuade them toward conversion How to create and structure website content that is findable, usable, and accessible How to proactively maintain your website so the user experience stays positive and you minimize redesign costs Meet Your Presenter - Stephanie Fox Stephanie Fox combines user research, usability, information architecture, accessibility, and content […]

Through the Students’ Lens: Data-Driven Insights on Recruiting Technology and AI

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The Faculty of Management at Dalhousie University is proud to provide this free learning opportunity to current and soon to be employer partners. Join consultant Mary Scott of the Scott Resource Group in a data-driven exploration of how students assess employers’ current use of technology throughout the recruiting process. Access unbiased research that explores candidates’ attitudes, preferences, and experiences with recruiting platforms and tools. And, discover the impact of artificial intelligence (AI) through the student’s lens during their job search. Expect findings – mapped to unfiltered data – you won’t hear elsewhere!