Events for June 13, 2023 › Webinar › – Digital Nova Scotia – Leading Digital Industry

Lead Magnet Magic: Turn your underperforming lead magnet into the MVP it was meant to be

The PIER 1209 Marginal Rd, Halifax

What do you do when your lead magnet doesn’t seem to have much attraction power? Should you just abandon your hard work and move on? No way! Your opt-in just needs some thoughtful, purposeful TLC. This workshop covers effective landing pages, optimize email marketing campaigns, and develop techniques that convince your ideal audience to sign up. By the end, you'll have the confidence and knowledge to create a highly effective lead magnet, generating traffic and driving sales to your business or startup.   3 Key Takeaways What you need to communicate the true value of your lead magnet How to promote it across different marketing channels How to measure results in a simple but effective way aligned with your goals

National Security Threats & Digital Technologies

Nova Scotia

Join Digital Supercluster for the next session in their IP Webinar Series with a guest speaker from Canadian Security Intelligent Service (CSIS) In today’s increasingly competitive geopolitical environment, national security, economic prosperity and Canada’s innovation future are closely entwined. The digital technology segment especially is increasingly a target of hostile activity and a collaborative public-private approach is required to increase national resilience against this threat. Join them for a 60-minute talk, which will include a CSIS cyber security expert guest speaker, where they'll explore: an overview of the current threat landscape how the exploitation of digital technological advances and research by hostile actors is connected not only to Canada’s economic prosperity but also to security risks in the form of military and surveillance applications of dual-use technology empowering your organization in taking steps to increase its cyber security to strengthen your competitive advantage and contribute to an enhanced national cyber posture how organizations and individuals specializing in research and innovation can take security measures to protect themselves and their intellectual property cyber threats facing small and medium-sized organizations from non-traditional actors and steps and resources to best mitigate them