This is the third webinar in their Personal Information Protection and Electronic Documents Act (PIPEDA) webinar series, with the Office of the Privacy Commissioner of Canada (OPC). In today’s society, personal information is collected and used extensively, by individuals and organizations, for a variety of reasons. When it comes to marketing, communications management and advertising, we make use of numerous third part tools and devices to achieve our goals and to make it easier to both plan and manage marketing campaigns. Have we thought about the implications this could have on data privacy, and do we really understand our obligations? Do you know if you are absolved of responsibility if a service provider you use has a data breach at their end? This presentation by the Office of the Privacy Commissioner of Canada will explore the privacy issues surrounding advertising and marketing and provide businesses with useful information on this important privacy topic. Content will be relevant and important for individuals across different roles in companies of all sizes and across all industries.