Topic: How IP Can Enable your Business Strategy Description Understanding intellectual property and developing an IP strategy that is aligned with your overall business objectives is essential for the growth and success of your organization. Embedding appropriate IP guideposts within your business strategy will better position you to identify strategic opportunities that build into your organizational roadmap and align your culture and processes with your IP strategy. Join us for an interactive 60 minute discussion with industry thought leaders from Attabotics and the Innovation Asset Collective where we will look at: How an IP strategy increases your company’s value Key considerations when creating IP portfolios and strategies Identifying your commercially valuable pinch points Practical guidelines for working with experts Presenters: Erin Pisko, VP, IP Strategy, Innovation Asset Collective Neeraj Gupta, Chief Strategy Officer, Attabotics Inc. Time: Jul 21, 2022 10:00 AM in Vancouver