Topic: Future-proofing Your Trademark Strategy Description: Given rapid growth and increased competition within the technology and digital innovation sector, adopting a trademark for your organization can feel like walking into a minefield. Having the foundation of a carefully executed trademark strategy can elevate your brand, prevent misuse by others, and become a valuable marketing tool in navigating the increasingly crowded world of trademarks. Whether you are intending to keep it local or have a view to global expansion, developing an understanding for what a trademark is, best practices for choosing and protecting your trademark, and what you can do to reduce your risk of inadvertently stepping on others’ toes, are vital for any organization. Join us for a 60 minute talk with industry thought leaders from McCarthy Tétrault and Swift Medical where through case studies and examples we will look at: Selecting a trademark that can be protected How to manage your risk of trademark infringement Devising a trademark strategy for current and future business goals Lessons learned in setting brand direction Presenters: Vincent Yip, Partner, McCarthy Tétrault LLP Amy Fong, Counsel, McCarthy Tétrault LLP Jon Tower Akerman, VP Marketing, Swift Medical Time: Jun 21, 2022 10:00 AM in Vancouver