A happy customer used to share their experience with an average of twelve friends. In today’s world of Social Media that number can reach hundreds or thousands locally and globally. Word of mouth in the digital age is a double-edged sword. Join Yazeed Sobaih from Haylo Branding + Marketing to learn how to navigate the challenges and opportunities in leveraging online customer reviews. As a business owner and marketer, you will learn: How to request authentic yet subtly guided reviews and testimonials from your customers How to harness and share customer reviews across all your channels How to respond to challenging reviews and reward potential ambassadors