Events for February 28, 2022 › Webinar › – Digital Nova Scotia – Leading Digital Industry
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SEO Brunch – February 2022

Online

Join us for SEO Brunch, an invite-only peer group of SEOs (and SEO adjacent professionals) on the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals! This month's session will be facilitated by authority specialist and consultant Benjamin Mader-Sullivan. Benjamin will take us through a backlink campaign workflow designed for the everyman, followed by a "questions & answers" period. What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn

(PEI) Reskilling for Greater Prosperity

Online

The global pandemic has resulted in millions of jobs lost, whole industries changed forever, and a workforce and employers who may be struggling to keep up with rapidly evolving skills-requirements and adapting to an increasingly digitized world of work. These factors can create barriers between those looking to hire and job seekers looking to enter, re-enter and/or progress in the workforce of 2021+. During the pandemic, many employees have been laid-off from jobs in industries, such as retail, leisure and tourism, etc., that will not be rehiring, or will require employees to have a different skill set. Research by McKinsey & Company found that compared to before the pandemic, 25% more workers may need to switch occupations, and Randstad’s Skilling Today survey reported that nearly 70% of HR professionals now ask or require employees to upskill or reskill to meet changing business needs. Yet most companies only offer training opportunities to team leads, managers and/or high-potential employees, leaving others to fend for themselves. The current rate of upskilling and reskilling would take decades to prepare job seekers to enter the workforce, which by then would have a very different outlook of the future of work. Thus, it is imperative for […]