Volta & Silicon Valley Bank present a four-part virtual startup bootcamp focused on Fundraising for Founders. Ready to raise? From Fundraising Basics to Signing the Agreement (and everything in between), join Laith Shukri, Sr. Market Development Manager from Silicon Valley Bank in Canada for a four-part virtual panel series designed specifically for startup Founders in Atlantic Canada. Silicon Valley Bank has invited guest speakers and ecosystem experts to help you break down the fundraising process so that you can scale your innovation with the right partners in your corner.

This session will offer attendees an honest and frank conversation around marketing dos and don’ts in this pandemic/epidemic world. The New #Marketing Madness: To-Dos and To-Don’ts Finding, engaging and offering “the right” customer a reason to “choose you” should be every business’s challenge. Companies with the mindset “build it and they’ll come” will not survive in this pandemic/epidemic world we now live in. They need to dig deep and understand ‘human’ needs, be honest and unique in their positioning and promise, and ensure ongoing value and appreciation that brings people back. With countries now settling into a post-Covid world, significant shifts in human behaviour and demands due to the pandemic, evolution of technical services that have streamlined the purchase process, and this new age of audience engagement, companies need to be more effective with their marketing efforts. Being good doesn’t work anymore. Being better through creative, focused, and relevant marketing activity delivers success. Without understanding, you underdeliver. Without clarity, there’s confusion. Without focus, you fail.