Past Events from November 30, 2020 – February 22, 2021 › DNS Events › – Page 8 – Digital Nova Scotia – Leading Digital Industry

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SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Discover and Answer the Questions your Customers are Asking Online: An Introduction to SEO for Content

When your ideal customers are researching their next trip online, will your business pop-up in their search results? Join Tourism Nova Scotia, Digital Nova Scotia, and SEO consultant Michael MacMillan, to learn how to increase search traffic to your website with your content. Learn tactics to discover what questions potential customers are asking in search engines and how best to create content to answer these questions and get your website at the top of their search results. Insights from this introductory webinar on search engine optimization will help make it easier for customers to find your business online. Register  

Interpreting Data to Drive Growth

It's one thing to gather data; it's another to translate all of that information into valuable insights and recommendations. When it comes to digital strategy, data is your biggest asset. Understanding and interpreting your data helps drive decisions that can have huge impacts on the growth of your business. This 1-hour session with Kevin D'Aguiar from Matters of Data is designed for anyone interested in developing a deeper understanding of what data is available to them, and how they can use this data to inform key business decisions. Beginners and small businesses are welcome! This webinar will cover: Discovering your data Turning data into insights How the right insights can affect the bottom line Register About the Kevin D’Aguiar With over 21 years of experience as an Analytics professional, Kevin runs an analytics consulting service, Matters of Data. He has a passion for "removing data barriers" and ensuring insights are at the fingertips of decision makers. Kevin has worked with clients spanning many industries, including Finance, Travel and Tourism, Tele-Communication, and Retail Loyalty. About Matters of Data Matters of Data partners with businesses to build a stronger connection with their data. With specialized knowledge in website (digital) analytics, data storytelling, […]

Reviewing Tech in 2020

Panel Discussion & Networking Event Join us for a virtual event that includes a 30-minute panel discussion covering the tech sector in 2020, followed by an opportunity to make connections with an online networking session. This event is open to DNS members, students, and anyone involved in Nova Scotia's tech sector. Panel Moderator: Jenn Priske, Senior Executive, REDspace Panelists:  Tyler Farmer, Manager, Business Transformation and Partnerships, ICTC Jen LaPlante, Executive Director, DeepSense Meghann Coleman, Vice President of Programming and Partnerships, VOLTA Panel Discussion Topics: Shifts in the tech sector in 2020 Emerging technologies Lessons learned in 2020 and what comes next Event Schedule: 3:15PM - 3:30 PM: Opening Remarks 3:30 PM - 4:00PM: Panel Discussion 4:00 PM - 5:30PM: Networking Register Now

BoomersPlus Mentor Pilot Program Info Session

Join us with BoomersPlus for an information session on the Mentor Pilot Program, a 12-month initiative to support your organization and its leaders, brought to you in cooperation with the Nova Scotia Department of Labour and Advanced Education. This pilot project, free to participants, provides participating organizations with an opportunity to gain a fuller sense of where they are and where they are going by addressing challenges they are facing and supporting pathways to business and personal growth. This mentor project will match current and emerging leaders with a seasoned mentor drawn from an extensive BoomersPlus database. There is also a cutting-edge training framework for both the mentor and the business participant to ensure a complete understanding of the mentoring process and a smooth start to an effective mentoring partnership. A mentor is a sounding board that you can confide in and will council you through challenges and opportunities. A mentor is an objective viewpoint that is outside of your current sphere of colleagues and advisers. Every leader should have a mentor. Register   Info Session Facilitator: Kevin MacIntyre, BoomersPlus Note: There are only openings for 30 participants to begin this Mentor Pilot Project in January. The information session with […]

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Culture Shift: Panel & Networking Event

Equity, diversity and inclusion in tech, and why it matters. Join Halihax and Digital Nova Scotia for a virtual event that will include a series of speakers discussing the importance of equity, diversity, and inclusion within the tech sector, and how to get there, followed by a panel discussion and Q&A. There will also be an opportunity to make connections through an online networking session following the event, hosted by Halihax. Event Moderator: Sarah Murphy, Host & Co-Creator, Rival and Queen Podcast | Co-Author of the Gender Diversity Pledge Speakers: Bradley Daye, Founding Partner, P4G Jennie Sanford, Head of Operations, Proposify Chris Gardner, President & CEO, Sequence Bio | Co-Author of the Gender Diversity Pledge Event Schedule: 7:00 PM – 7:15 PM: Opening Remarks 7:15 PM – 7:45PM: Speakers 7:45 PM – 8:15PM: Panel Discussion and Q&A 8:15 PM - 9:00PM: Networking Session REGISTER  

Selling Through Storytelling: Webinar

Join Erin Trafford, digital content strategist, as she guides you through her tried and true exercises for selling through story. Learn to use your content to better understand your Ideal Customer Avatar. Identify key stories in order to impact your sales and revenue, learn how to make content more appealing to today’s savvy digital consumer, and pick up actionable tips for what to do to activate your sales without feeling ‘salesy’. Takeaways from this session: Which types of stories to tell your customer Tips for gaining customer insights through your content Content funnel basics Register About Erin Trafford Erin Trafford is an award winning journalist, consultant, and strategist. She holds an Hon B.A. from the University of Toronto and an MA., Journalism from Western University. Erin has successfully coached dozens of content creators and digital entrepreneurs across North America to launch, grow and scale their businesses through strategic use of content. Erin acts as a coach and consultant for entrepreneurs and businesses seeking to enhance their understanding of content and how to leverage it to increase conversions and generate brand awareness, credibility, and revenue. Erin uses a breakthrough visibility program to help clients at all phases of growth develop and […]

Business Intelligence Basics: Webinar

This 90-minute session with Dan MacLeod from Dunvegan Loyalty Builders is for businesses that need to use data to make decisions. As a group we will discuss the difficulties of accessing, linking, and reporting from all of your sources of data. There will be a demonstration of the speed and functionality of the Power Tools that Microsoft has built into Excel and Power BI (Business Intelligence) Desktop. The Power Tools are used to build Interactive Reports from scratch. Interactive Reports offer a shorter, straighter pathway to improve the efficiency and accuracy of your business. The best part is that Excel is on most computers, and experienced staff can quickly learn to use the Power Tools that are free in many of the current versions of Excel. Power BI Desktop is available as a free version that is very robust and suitable for most businesses, plus a subscription version for very large users. Participants will learn about: Powerful tools built into Excel What can be accomplished with the free version of Microsoft BI Desktop How to construct a Pivot Table to view data and drill down into the details How data can be placed on an interactive map; view your results […]

Getting Results from Your E-commerce Platform

So you’ve implemented an e-commerce platform for your business, what’s next? Join Tourism Nova Scotia and Digital Nova Scotia for a webinar presented by Arbuckle Media to learn how to fully integrate e-commerce into your business and get results. The webinar will cover: 1. The e-commerce mindset: how to adapt e-commerce into your regular business reporting and reap the rewards, not only by using it to makes sales but also to learn about your customers. 2. How to speak the language of e-commerce and marketing, even when you have a skills or experience gap in your team; whether you're a service or product-based business. 3. How to stay organized and confidently read e-commerce and marketing reports so you can make actionable decisions based on the data and insights. Register

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]