Join Digital Nova Scotia as we partner with two co-authors of the Gender Diversity Pledge for a virtual event where they will discuss why gender diversity is important, what the digital industry looks like today, why the Gender Diversity Pledge was created, and how companies can take action and begin to make meaningful changes within their organization today, followed by a panel discussion and Q&A. Meet Your Instructors Sarah Murphy Sarah Murphy is an entrepreneur and one of the creators and co-host of the Rival & Queen Podcast. She previously had a VC-backed tech company, and most recently co-authored the Gender Diversity Pledge: a playbook for tech companies on how to build a diverse company. Maddie Coombes As a Chartered Professionals in Human Resources (CPHR) candidate, and co-author of the Gender Diversity Pledge, Maddie is committed to building diverse, inclusive, and innovative companies by paving the way for positive change in equal opportunity employment. Maddie is the Human Resources Manager at Sequence Bio, a Newfoundland and Labrador biotechnology company studying our province’s unique genetic makeup to discover better, safer medicines and improve how we treat and prevent diseases. Register

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register

When Plan A doesn’t go the way it was intended, it is important to have a Plan B and C but why is it necessary to have plans in place for when things go wrong? Join Digital Nova Scotia and Marc Charbonneau of dlP Business Consulting to learn about Risk Management in the tech sector. In this webinar you will learn; – How risks are a result of ambiguity and uncertainty, and how these can be grouped as known-knowns, known-unknowns, unknown-unknowns and how these each fit into estimates, risk budgets, management reserve, and how these affect margin and price. – How to identify and assess risks including prioritizing and quantifying them. – Strategies to deal with risks and how to report progress on the effectiveness of those strategies. – How inaction can leave quite a bit of risk exposure near the end of a project when your resources have mostly been expended, whereas taking action early on will lead to greater success.   About Marc Charbonneau Marc is an entrepreneurial business consultant with over 20 years of experience, specializing in strategic planning, business development, and project management. He is a graduate from the Royal Military College of Canada with a […]

Story Strategist Erin Trafford will highlight THE primary need for any business and share an overview of her 9 Step Story Strategy Framework to meet that need. She will also explain how to leverage creative storytelling to grow your business. Building on her previous Spotlight Sessions, Erin will share actionable tips you can start using immediately to build a better, more aligned content strategy for you and your business. In this webinar you will; - Get a look at the 9 Step Story Strategy Framework that Erin uses with her clients as they develop their personal and business brands - Break down how you can start to build a content strategy that feels good for you - Get actions and insights so you can start creative storytelling right away About Erin Trafford, CEO of Erin Trafford Inc. Erin is a digital Story strategist specializing in helping entrepreneurs and small businesses find and tell their Stories in a way that feels good and grows their bottom line. She is an award-winning journalist, blogger, consultant, and strategist. She owns Erin Trafford Inc., which has two arms; ErinTrafford.com, a coaching and consulting company and Story Studio Network- Canada’s first audio-on-demand talk show network. […]

Join Mat Larade as he gives an introduction to machine learning and what it can do for you and your organization’s analytical tools. He will begin by defining machine learning and basic terminology, before dispelling a few common myths. He’ll then discuss the internal resources you should ideally have in place from the outset of a project. He’ll also briefly outline some of the costs and processes to build the cornerstone of machine learning - a data pipeline - and talk about some of its specific parts and their respective challenges. Finally, Mat will discuss the cost-benefits associated with starting a machine learning project, and ways to help safeguard its success and sustainability, before ending with a discussion of some of the common pitfalls to avoid from a managerial perspective. This is a beginner session oriented to business owners and project managers curious to learn more about machine learning, or who may have an idea that involves machine learning, but don’t know where to begin. About the Presenter Mat Larade, Research Consultant at ACENET Mat joined ACENET in 2019 as a Research Consultant specializing in applied machine learning. He hails from Cape Breton, but has made his home on Prince […]