Past Events from April 9, 2020 – May 20, 2020 › DNS Events › – Page 12 – Digital Nova Scotia – Leading Digital Industry

Webinar: Adapting to the New Normal

Is your digital business searching for ways to move through and out of the current COVID-19 crisis?  Dealing with a global pandemic can create unprecedented rises and falls in business. If your organization is dealing with an influx of customers, how do you adapt while planning for an inevitable drop in clients after this crisis? If you’re dealing with a loss of customers instead, how do you adopt your internal processes while maintaining a forward trajectory? Preparing for an uncertain future is weighing heavily on the minds of many leaders at this time. Matt Symes from Symplicity Designs is ready to help you strategize a response in this free online webinar, focused on crisis management and planning in a digital environment.    Participants will walk away from this lunch and learn with the following: Tools for crisis mitigation and adapting your value proposition during times of uncertainty How to plan for your business in 6, 9, or 14 months post-COVID-19 Strategies for adapting your plan during an evolving crisis situation   Register Now    About The Facilitator As the CEO of Symplicity Designs, Matt Symes works to shift the organizational paradigm, helping businesses serve clients while maintaining social consciousness and […]

Webinar: Data Storytelling: Application of Storytelling Components

Every organization is dealing with change during the global health pandemic, whether it’s financial instability, shifting to remote workplaces or dealing with new processes. In the long term there will be another major change when we transition into the “new normal” following the COVID-19 crisis. This new reality will likely look very different for the business world and how we reassure clients, employees, investors and stakeholders will be more important than ever.  In Part 2 of this 3-part series facilitated by Kevin D’Aguiar from Matters of Data, business leaders gain skills to help manage these changes through effective communication. Kevin teaches key tips and tricks for applying storytelling techniques in presentations to keep the audience engaged and interested.    Participants will walk away from this webinar with the following: Do's and Dont's of presentation planning and execution What visualization is best to use when data is part of the story   Please note: Participants are welcome to attend this webinar as a stand-alone session, or to participate in the entire series.    Register Now   About Kevin D’Aguiar With over 21 years of experience as an Analytics professional, Kevin runs his own analytics consulting service, Matters of Data. With specialized knowledge […]

Webinar: Data Storytelling: Change Management Communication Techniques

Every organization is dealing with change during the global health pandemic, whether it’s financial instability, shifting to remote workplaces or dealing with new processes. In the long term there will be another major change when we transition into the “new normal” following the COVID-19 crisis. This new reality will likely look very different for the business world and how we reassure clients, employees, investors and stakeholders will be more important than ever.  In Part 3 of this 3-part series facilitated by Kevin D’Aguiar from Matters of Data, business leaders gain skills to help manage these changes through effective communication. Kevin teaches key tips around storytelling and a “2x2 grid” model to assist businesses in conveying both short-term and long-term plans to stakeholders.   Participants will walk away from this webinar with the following: Methods to clearly communicate that a new process is well thought out Skills for assuring buy-in from key stakeholders.   Please note: Participants are welcome to attend this webinar as a stand-alone session, or to participate in the entire series.   Register Now   About Kevin D’AguiarWith over 21 years of experience as an Analytics professional, Kevin runs his own analytics consulting service, Matters of Data. With specialized […]

E-Commerce: Adding Shopify To Your Website to Maximize Sales

Online shopping is by no means new, but during the COVID-19 many consumers are increasingly seeking ways to shop online or access takeout and delivery services. It’s even more important now to offer your customers an option to make purchases through your website. Join Tourism Nova Scotia for a webinar delivered by Digital Nova Scotia and Able Sense on how you can use Shopify as an e-commerce tool. In this webinar, Able Sense will: instruct businesses not currently selling online on how Shopify works and how they can implement it in their own businesses provide examples of how local businesses, reliant on foot traffic, have adapted to sell their product online to stay connected to their customer-base outline the services they offer to integrate Shopify into your business as one option for e-commerce   Register Now  

Develop and Diversify your Leadership Skills

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! Are you a leader that is overwhelmed or worried about today's market and what this means for your team and your business? This program has been specifically designed to help business owners and leaders overcome and navigate challenges that are front and centre in today's market place.  By looking at the most effective approaches to team management, mindset, daily routines, and coaching techniques this offering will help you gain clarity around your business and your leadership style. Through this interactive leadership-focused multi-month training program, delivered via ZOOM.  You will learn how to accelerate your leadership and skills and get the most out of your team. Leveraging proven techniques, positive attitudes and productive behaviours, you can take your management to a new level, learn to better fill employment gaps, improve retention, and better understand goals. Through a combination of bi-weekly 2-hour sessions, one-on-one coaching, online training, and peer support, the program is designed to assist professionals from Nova Scotia’s growing tech sector. The Program • Blind Spots and Goal Setting • […]

SEO Brunch

SEO Brunch is a meet-up of people interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn SEO Brunch Schedule 11:30 – 12:00 – ’10-Minute SEO Audit’ with a local business 12:00 – 12:15 – Introductions and Announcements 12:15 – 12:45 – Guest Speaker 12:45 – 1:00 – Discussions & Questions Period 1:00 – 1:30 – ’10-Minute SEO Audit’ with a local business   Reserve Now      

Webinar: Cryptocurrency, The World Economy, and What The Future Holds

Join us for an informative and interactive discussion with Atlantic Blockchain Company, as they explore the role of cryptocurrency during today's global pandemic, and how it may impact the global economy of our future. This webinar will include an hour-long presentation and discussion, with the option to stay online for 30 minutes' worth of Q&A with these industry leaders. Walking away from this lunch and learn you will have learned: What value cryptocurrency brings during a global crisis The relationship between the stock market and cryptocurrency market How businesses could profit from accepting cryptocurrency   Register Now   About The Facilitators Keegan Francis and Mrugakshee Palwe are the co-founders of Atlantic Blockchain Company. After the 2017 crypto bubble, ponzi schemes, mishandling of keys, and misapplication of blockchain gave this technology a bad name. K&M, both being Computer Science graduates from Acadia University, recognized the supreme innovation in blockchain technology and the positive and impactful implication it would bring to the world of finance, among others. With Halifax, Nova Scotia, being their primary home, their goal is to push Atlantic Canada to take a lead in the Blockchain industry. They founded their company in 2018 with a mission to accelerate the adoption of Blockchain technology by spreading education on its […]

Top 5 Free or Low-Cost Ways to Get Your Online Presence In Order

There’s plenty of low-hanging fruit to be had in getting your online presence in order. Jargon free and stuffed full of tips! This session will leave you with a clear understanding of which tactics are best for your business and how to take immediate action. The tactics we will be reviewing are: Google My Business Google Analytics Newsletters Social Media Automation Website Auditing Register Now    

Webinar: Managing People to Perform

During these uncertain times many organizations are adapting to the reality of working from home. This is a big adjustment for many businesses, especially for the managers who have to ensure these remote teams continue to thrive in the brave new world. To achieve this, managers must know their people on a DNA level. What drives them? What behavioural traits influence how they work? What do they need to be just as successful at home? The Predictive Index Behavioural Assessment allows managers to get an in-depth understanding of their people’s four main drives – dominance, extraversion, patience and formality. From this, they can learn who prefers email over phone calls, who likes to lead the group and who wants to be part of it, who will thrive in the details, and more. Understanding these drives and behaviours will affect how the remote team is structured to support the same success the team is used to achieving.   Please note: All registered participants will receive a free behavioural assessment to see what drives them. The link to this assessment will be in your confirmation email. Please complete the assessment prior to the webinar.  This 90-minute session gives you the opportunity to learn about the four factors, and […]

Webinar: Securing Work from Home

Have cybersecurity concerns been discussed in your organization after an unexpected shift to remote work? Join us for a free webinar covering potential vulnerabilities and ways to mitigate digital risks with Jan Karlsson from Secure State Cyber. This session will provide you with suggestions for protecting your organization’s data, devices and team members from potential cyberattacks. Learn why it’s essential to combine layers of control, and how to use both protective and detective security measures to keep your organization safe online.  Key Takeaways for Participants Methods for performing a cybersecurity risk assessment Ability to plan and enforce cybersecurity procedures in a work-from-home situation Strategies to build user awareness within your organization Knowledge of how to apply ‘defence in depth’ Register Now     About Jan Karlsson Vice President of Secure State Cyber, Jan Karlsson is an experienced cybersecurity specialist with expertise in auditing, ISO 27001, NIST cybersecurity framework and Cyber Risk Management. Jan has a wealth of experience including working with government agencies, defence, aerospace and enterprises with high security requirements. Jan is a certified CISA and CRISC and graduated from Lund University.  About Secure State Cyber Secure State Cyber has specialized in information and cybersecurity since 2005. Their mission […]

Webinar: What is Artificial Intelligence and Machine Learning?

In Part 1 of our 3-part series, Jennifer LaPlante from DeepSense provides a high-level breakdown of concept in Artificial Intelligence and Machine Learning. Attendees will explore situations where AI and Machine Learning currently show up in the world around us and learn about their applications and uses, including how they might be applied to their own businesses. If you’re wondering what sort of potential AI & ML could offer your business in terms of uses, expected return on investment, and scalability, don’t miss this webinar! Participants will walk away with: An understanding of what Artificial Intelligence and Machine Learning are, and how they can be applied in real-world situations. Knowledge of the technology skills required to implement these technologies. Ideas for how AI & ML might be applied in their current organizations. Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. […]

Tourism NS Webinar – SEO: Why Search Engine Optimization is More Important Than Ever

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar delivered by Michael MacMillan of MacMillan Search on search engine optimization (SEO). In this webinar, Michael MacMillan will discuss: Keeping your clients informed and up-to-date about search results using your website's metadata and Google My Business Determining what types of keywords drive traffic and strategies to maintain and improve positions using Google Search Console Plan your content calendar based on historical trends using Google Trends Accounting for post COVID-19 search habits with Coronavirus Search Trends Participants are encouraged to set up their Google My Business and Google Analytics accounts prior to attending this webinar. Building on our previous webinar with Alison Knott from Alison K Consulting on April 30, Alison has provided an additional reading document that will help you set these up. Register Now