Forget everything you know about selling. Today’s customers are more educated, oversold, and skeptical than ever. The old “closing” tactics and objection-handling strategies don’t work anymore. Instead, we’ll learn how to connect with your buyers, become a trusted advisor, and have them actually want to buy your product. Walk away with proven strategies that will elevate your sales conversations and drive results. Get ready to rethink your approach and close more deals than ever before. 3 key takeaways:  Build Trust, Not Pressure: Learn how to position yourself as a trusted advisor by genuinely connecting with buyers, which leads to stronger, lasting relationships. Modern Sales Techniques: Discover updated strategies that resonate with today’s informed and discerning customers, moving beyond outdated closing tactics. Actionable Sales Frameworks: Walk away with a clear, practical framework for handling objections and driving meaningful results in every conversation. Meet your presenter: 10+ years in B2B tech sales, Jeff Allen learned how to unlock massive growth by truly understanding customer needs and building lasting connections. His approach has consistently boosted sales and helped teams thrive in the fast-moving tech space. Today, he is excited to share the strategies behind these results.