Discover how to maximize your organization's use of Salesforce CRM in this comprehensive session. We'll explore key features, best practices, and advanced techniques to streamline your sales processes, enhance customer relationships, and boost productivity. Topics include customizing dashboards, automating processes, and integrating third-party apps. Whether you're new to Salesforce or looking to take your usage to the next level, you'll leave with practical strategies to unlock the full potential of this powerful platform. 3 Key Takeaways Leverage data for informed decisions. Automate business processes for increased efficiency. Customize Salesforce for your business. Meet your presenter.. Prag is the President and Salesforce Architect of Skilled Cohort, a strategic Salesforce Registered Partner. He is one of the four Salesforce MVPs in Canada, a 7-time Dreamforce speaker (2017, 2018, 2019, and 2023), a 3-time TDX speaker, and is well-known for his expertise in Rev Ops and Salesforce Security.