This session is about businesses that want to use data to make decisions. As a group we will discuss the difficulties of accessing, linking, and reporting from multiple sources of data. Interactive Reports built in either Microsoft’s Power Pivot (Excel) or Power BI Desktop offer a shorter, straighter pathway to improve efficiency and accuracy. The best part is that Excel is on most computers, and experienced staff can quickly learn to use both products. Digital Nova Scotia has been helping the Tourism industry in Nova Scotia with digital marketing tools. Dunvegan will use a Restaurant example to demonstrate Interactive Reports to measure business activity and to help make more informed decisions. The reports will look at revenue and expenses by: Categories & sub-categories Products & sub-products Trends Impact of special occasions Forecast vs actual Meet your presenters.. Dan MacLeod  Dan is the Manager of data analytics, consulting, and training. In his first career, Dan was a Senior Sales Manager with MT&T (now Bell). He was responsible for sales force automation, and held several Sales Management roles including Data Communications, Mobile Radio, and Cellular service, and in small/medium business telecommunications. Dan introduced Cognos (now owned by IBM) data analytics software to […]