What do you do when your lead magnet doesn’t seem to have much attraction power? Should you just abandon your hard work and move on? No way! Your opt-in just needs some thoughtful, purposeful TLC. This workshop covers effective landing pages, optimize email marketing campaigns, and develop techniques that convince your ideal audience to sign up. By the end, you'll have the confidence and knowledge to create a highly effective lead magnet, generating traffic and driving sales to your business or startup.   3 Key Takeaways What you need to communicate the true value of your lead magnet How to promote it across different marketing channels How to measure results in a simple but effective way aligned with your goals