A happy customer used to share their experience with an average of twelve friends. In today’s world of Social Media that number can reach hundreds or thousands locally and globally. Word of mouth in the digital age is a double-edged sword. Join Yazeed Sobaih from Haylo Branding + Marketing to learn how to navigate the challenges and opportunities in leveraging online customer reviews. As a business owner and marketer, you will learn: How to request authentic yet subtly guided reviews and testimonials from your customers How to harness and share customer reviews across all your channels How to respond to challenging reviews and reward potential ambassadors

Allison Smith is a photographer & social media coach. She shares actionable methods to create photo galleries and content strategies that level up your brand visibility. Get away from stock photos with DIY flatlay photos that showcase your products or services. Take away the overwhelm and understand the workflow of a social media post that consists of scroll stopping images, a caption that tells your story, and offers a call to action.

Multiple immigration pathways have been created by Canada’s immigration system to support tech companies across the country. It can be confusing to choose from a variety of pathways when bringing foreign tech talent to work for your team in Canada. This webinar will walk you through some of the most popular and fastest ways to bring the best foreign talent to Canada. A Q&A session will focus on your questions related to this subject. After this webinar you will understand: Each immigration program has its own target applicants. It’s important to get it right when submitting your foreign workers application as Immigration Canada will not think this out for you. Time is of the essence and thus a thorough planning and a tech immigration strategy is needed. Not all foreign workers are the same. Each applicant’s particular background, skills and objectives can pivot you to a certain immigration pathway. Multi-step immigration may be needed to help your foreign workers come to Canada and retain those workers in your company.

In tourism, the off-season represents an opportunity to work in your business and free up time during the busy months. In this 1-hour webinar, we will be covering: Content you can create ahead of time Tools you can use to bulk schedule content The difference between evergreen content (content that can be created ahead of time, and reused throughout the season) vs. non-evergreen content (posts that should be happening live, in a timely manner, that cannot be reused regularly) and finally, content you should be stockpiling during the tourism season to prepare for getting ahead next winter.

Are you in need of a new project management platform for your organization? Are you overwhelmed by all the options available and the overly aggressive sales pitches for platforms that over promise and underdeliver? The Capstone Project Solutions Inc. team has got you covered with our very own PMO Broker. PMO Broker has been designed to take the stress out of selecting a project management platform. Using their team of experts, Capstone will work with you by combing through the wide variety of project management platforms until they find the solution that best fits your needs. Are you interested in learning how Capstone does this for their clients? Cynthia Giles, Capstone’s President & CEO, will be sharing how the in-depth PMO Broker process works and the additional features that are available to you through PMO Broker. After this webinar you will: Know when is the right time to select and implement a new project management platform. Do your projects require a project management platform and is your team ready? Learn about Capstone’s PMO Broker and how their team of experts can help find the right project platform for you, your team and your business. Learn that the PMO Broker has […]

Business Interruption, loss of reputation and financial burden are all burdens associated with a cyber breach, but what is the true cost? Experiencing a cyber breach can cause a number of issues such as, business interruption, loss of reputation and could mean a large financial burden in the case of having to make a ransom payment. But what is really the true cost of a cyber breach? After this webinar you will understand: Ransom payments are not the only cost of an attack. Business interruption can be more costly than the ransom, and is being sublimated by insurers. Reputational damage and notification expenses need to be part of the math at the front end when buying insurance.

Building a website doesn’t have to be a daunting or time-consuming task. Website building platforms offer a relatively easy and inexpensive alternative to hiring a web designer. However, there are many platforms available and choosing the best one, or the right one for your business, is not that easy. This webinar will give you the information to find the best website building platform for your business. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.