Events for November 18, 2025 – Digital Nova Scotia – Leading Digital Industry

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Craft a 360 Customer Journey using the 5E method (2)
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Craft a 360 Customer Journey using the 5E method

Most businesses focus on engaging customers, but true loyalty starts long before, and continues long after that moment. In this interactive online session, Roger Mader, Chief Client Officer at Myra Media and former Global CMO of Subway, will introduce the 5E Customer Experience Model: Entice, Enter, Engage, Exit, and Extend. You’ll learn how to map the full customer journey from first contact to long-term loyalty, create smooth transitions between each stage, and identify the often-overlooked touchpoints that make the biggest difference. Whether you're a business owner, marketer, or customer experience leader, this session will give you a practical framework for building lasting customer relationships and increasing lifetime value.

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Privacy and Your Business – An Introduction to PIPEDA

VOLTA 1800 Argyle Street #Unit 801, Halifax

Do you have a new or growing business in Canada that collects personal information? Join us for an overview of PIPEDA & ask your questions! About this event: The Office of the Privacy Commissioner of Canada (OPC) provides information to help businesses comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and better protect the privacy of Canadians, their clients, and customers. This information session is free-of-charge, during which advisors from the OPC's Business Advisory Directorate will provide an overview of PIPEDA and it's 10 Privacy Principles, illustrate how these principles apply to businesses, and answer questions regarding Canada’s federal private-sector privacy law. What you will learn: What is the Personal Information Protection and Electronic Documents Act (PIPEDA)? What are the 10 Privacy Principles of PIPEDA? What are your obligations under the law when it comes to the collection, use, and disclosure of personal information? How can the Office of the Privacy Commissioner of Canada assist businesses comply with the law? Participants are invited to ask questions in both official languages of Canada (English/Français). The Privacy Commissioner of Canada is an Agent of Parliament whose mission is to protect and promote privacy rights of individuals. The Office of the Privacy Commissioner of […]