SNMA Summer School: Your Content’s Off… Here’s Why (And How to Fix It)
As marketers, we're sometimes responsible for content across multiple brands, and the pressure to be efficient, consistent, and AI-savvy has never been higher. But in the drive to produce more, faster, many of us are noticing a cost: content that feels polished but interchangeable. A little too templated. A little less… real. This 30-minute session, led by Shannon Emmerson, founder/CEO of B Corp content agency Forge & Spark, offers a strategic reset. With the help of a mini 'authenticity audit,' you’ll identify where your brand’s voice may have lost its edge—and what you can do to bring it back. Designed for marketers who care about integrity as much as impact, this session will help you realign your content with the values, voice, and audience that matter most. About Shannon Emmerson: AUTHOR | CONTENT STRATEGIST | FOUNDER & CEO, FORGE & SPARK MEDIA Shannon Emmerson is a content strategist, agency founder, and author of Content With Purpose: Authentic Messaging and Marketing to Grow Your Business. As CEO of Forge & Spark Media—a certified B Corp content marketing agency based in Vancouver, B.C., Canada—she helps purpose-driven organizations and leaders tell authentic stories, build trust, and grow with integrity. With over 25 years in publishing, communications, and […]
