Events

“Your business needs to use illustration.” “Hmm, I don’t know about that—why would you think that?” “Because illustration, at its core, is the ability to create something out of nothing. That’s magic! And who doesn’t want their brand to feel like they’re the magical ones compared to their competitors who are floating in a sea of sameness.” –Illustration as a visual medium is the ability to create something out of nothing. It can be expressed in any number of ways, from editorializing a blog post—to a technical rendering of a product—to your brand story posted on social media. It can be anything! And more importantly, it can be 100% customized to express what your company does so well and what it can do to build a better future. So the big question is—why is illustration not as popular of a visual tool compared to options like photography, stock imagery or user generated content? ‘Illustration’ has a reputation that is often described as juvenile, cartoony or receives the oh-so-familiar reception of, “it’s just not part of our brand”. It can be! With a confluence of creativity and courage, it can be something much, much more than its historical reputation. It’s time […]