Events for November 15, 2022 – Digital Nova Scotia – Leading Digital Industry

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UX Research: From Insight to Impact

VOLTA 1800 Argyle Street #Unit 801, Halifax

Details 👋🏻 We cannot believe it. We're at the last UX Salon Halifax meetup of 2022. Thank you to all those who have supported us, both virtually and in person! It's been so wonderful to connect with our community again. Join us on Tuesday, November 29th at 7:30 PM as we hear and learn from Dr. Simon Landry, a Senior UX Researcher with Thomson Reuters. The aim of UX is to meet the end user's needs through the best experience possible. Often, the best way to understand the end user's needs is through UX research (UXR). However, for UXR (and the product) to reach its full potential, research must only be the start of a process that goes from insight to impact. In this talk, we’ll explore a new 6-step framework to guide UXR insights to measurable end-user impact. This presentation will share how to identify and fill gaps in product knowledge, effectively communicate your insights, and measure your impact on the end user. You will learn about the theory and practice to feel confident using the framework. Simon is a researcher with over a decade of experience working on human perception. His background includes a Ph.D. in human perception, […]

Building Backlinks for SEO & Traffic Growth (A 2-Part Workshop)

IGNITE Atlantic 1209 Marginal Road, Halifax

An often overlooked but critical aspect of SEO is the art of ‘building backlinks’. That is, getting other websites to link back to yours. When other high-authority and relevant websites are collaborating with yours, you can expect to see traffic benefits. This workshop will take you through everything you need to know about backlinking, how to get them, and tracking results of your effort. This workshop is perfect for any member of your team that is responsible for communications, PR or marketing. No prior SEO knowledge is required, but note that this workshop will not cover other aspects of SEO such as on-page optimization or keyword research. This is a 2-part workshop, and registration includes both events. Lunch will be included! Takeaways from workshop session 1: Understand what backlinks are and best practices to get them How to select what content is worth backlinking and who to approach How to write a compelling outreach email Takeaways from workshop session 2: Group review of participant outreach email How to keep track of backlinking efforts in a simple but strategic way Facilitated by Alison K Alison K (Alison Knott) is an international speaker who's passionate about the intersection of web, creativity and […]

Smarter, Smartphone Photography

448 Main Street 448 Main Street, Kentville

Instructor: Bridget Havercroft, In collaboration with the Annapolis Valley Chamber of Commerce Course Length: 4 hours Workshop Description: The What, the How, The Why, The WOW! Learn how to get the most of your smartphone to capture great pictures that showcase your products, experiences, or accommodations. Photographer Bridget Havercroft will share her best practices and photography’s key ingredients, Aperture, ISO, Shutter Speed, and Composition, to capture and edit photos you’ll WANT to use to promote your business or share beautiful pictures with family and friends. In this workshop, Bridget will walk you through the basics of your device’s camera, we’ll cover tips and techniques for capturing beautiful images using your device’s built-in features, as well as cover postproduction editing using 2 leading photo editing apps guaranteed to make your images pop! If you’re an entrepreneur, marketing yourself, or just want to learn how to take better pictures using your smartphone, this workshop is for you. Cost: $125 + tax (includes nibbles)  

Building Effective Health Products with Human-Centered Design

VOLTA 1800 Argyle Street #Unit 801, Halifax

About this event When: Tuesday, November 15, 2022 from 12:00pm to 1:00pm ADT Where: Volta, 1505 Barrington St, Unit 100, Mezzanine Classroom, Halifax, NS, B3J 3K5 Description: Hear from Reuben Hall the CEO at Mind Sea. Design isn’t just about making products look good. It’s about making products that work well for the users of those products, enabling them to achieve their goals. This is particularly true in today’s highly competitive digital health space. In this session, MindSea will share their ideas and approaches for creating effective and successful digital products. The session will focus on: The current state of the digital HealthTech space (as we see it) The importance of quality Apps for the HealthTech space What is Human-Centered Design Thinking, and how can it help users An end-to-end walkthrough of how great Apps are designed Practical techniques anyone can use to make their products better This event is brought to you by MindSea and Nova Scotia Health Innovation Hub. NOTE: By attending this event, you agree to be photographed and/or filmed, and give permission to Volta, Nova Scotia Health Innovation Hub and MindSea to use your image in promotional and/or marketing materials. NOTE: If you're unable to attend […]

Dal Innovates X Volta Open House

VOLTA 1800 Argyle Street #Unit 801, Halifax

About this event You're invited! Join Volta and Dal Innovates on Tuesday, November 15th for our open house. Meet program participants and alumni, and learn what is on the horizon for our organizations and the entrepreneurial ecosystem in Atlantic Canada. All are welcome to attend, food and refreshments will be offered. NOTE: By attending this event, you agree to be photographed and/or filmed, and give permission to Volta, Dal Innovates and Dalhousie University to use your image in promotional and/or marketing materials. NOTE: If you're unable to attend any of our events please take a minute and cancel your ticket. This allows our events team to better prepare for every event.