Events

Story Strategist Erin Trafford will guide us to understanding the three key ingredients to a powerful Story and explain how to leverage storytelling to grow a business. Building on her previous Spotlight Session, Erin will go one level deeper to create impact, resonance and relevance that will help business owners form meaningful connections with customers and clients. In this session, you will learn: The definition of Story when it comes to marketing The three ingredients to Story and how to find them Tools to easily uncover your Story Register

Are you designing hardware as part of your start-up journey? Join Halifax based Enginuity for an open discussion! Alastair ‘Alf’ Trower was born in Cheddar in England, home of the famed cheese! Studied geology in London with field trips throughout England, Wales, Scotland and North Africa. Cycled extensively around Southern Europe after school and when employment prospects in geology were hard to come by, took the opportunity to work as a gaucho on a 15,000 acre cattle ranch in the Patagonian Andes. This was the perfect opportunity to learn to ride, work cattle and castrate things! Returning to the UK in 1992 to start a varied career starting working IT in the finance industry, moved quickly into computer software sales and ended up in a global marketing role. Moved to France in 2004, to restore a watermill and provide a rural upbringing opportunity for 2 children. Redundancy led to a direction change in 2005 when he took a position with Welaptega Marine, an Oceans Technology company based in Halifax, NS. Remained in France while travelling the planet working to build the business globally. A change in role saw relocation to Halifax to take over the day to day running of […]