When: Tuesday, April 30, 2024 from 4:00pm – 5:30pm

Where: Virtual via Zoom (link will be sent to you via Eventbrite at 10:00am on Tuesday, April 30, 2024)

Description:

In today’s digital landscape, relying solely on social media platforms for marketing can be risky business. Join us for an immersive interactive workshop where we’ll dive into innovative strategies to expand your tech startup’s online presence beyond the confines of social media marketing.

Throughout this session, you’ll discover the importance of diversifying your marketing efforts to mitigate risks and tap into a broader audience base. We’ll uncover the pitfalls of solely depending on social media platforms and explore how diversification can safeguard your brand’s growth and sustainability.

We’ll also look at emerging trends and tools to empower you to stay ahead of the curve and adapt.

Learning Outcomes:

• Understand the importance of diversifying marketing strategies to mitigate risks and reach a broader audience.
• Identify the risks of relying solely on social media platforms for marketing efforts.
• Learn how to implement and leverage each tactic effectively to maximize visibility, engagement, and brand growth.
• Gain practical tips and resources for staying organized, proactive, and adaptable in navigating the dynamic digital marketing ecosystem.
• Gain insights into emerging trends and tools in digital marketing to stay ahead of the curve and adapt to evolving consumer behaviors.

Facilitator: Kerra Aucoin Mansfield

Meet Kerra Aucoin Mansfield , the driving force behind the brand, KA Social Media Consulting! Passionate about helping small businesses, entrepreneurs, and organizations thrive,She’s a natural storyteller who lives and breathes social media marketing.

Kerra believes that every business, no matter its size, can have an impressive impact online. Social media is the key to reaching massive audiences and excelling in various metrics, and Kerra is there to make it happen for you. With over 15 years in marketing, advertising and event planning and a Bachelor of Commerce, her passion lies in combining natural attention-grabbing talents with social media expertise. As a Social Media and Content Strategist, she thrives on thinking outside the box and developing unique strategies for small businesses, entrepreneurs and organizations.

NOTE: If you are unable to attend any of our events please take a minute and cancel your ticket. This allows our team to better prepare for every event.