Stephanie Lummis is a User Experience Strategist with more than 20 years experience. She has been invited to talk on the topic of user-centric content strategy and her talk is entitled, “Persuasion Architecture: Turn your user research into content that converts.”
You will learn:
- how to organize and structure content on your website to persuade people through the customer journey toward conversion
- internal linking and keyword strategies
- how it differs from information architecture
You’ll leave with strategies and tips you can put to use immediately.
Previous attendees have also asked for some activities to help us all get to know one another better. So this evening, we encourage you to bring a friend (or two) who also might be interested in the topic and participate in an activity that will help you remember the main points and help you meet new people.
Light Refreshments will be served.
Bring a pen or marker please!
6:30-6:35 Introduction and Announcements
6:35-7:05 Stephanie Lummis: “Persuasion Architecture: Turn your user research into content that converts.”
7:10-7:15 Intro to Networking Game/Activity
7:15-7:45 Networking Game/Activity
7:45-7:50 Wrap up and Prize giveaway