** This workshop is currently SOLD OUT. You can join the waitlist and be notified if a spot becomes available. **

NOTE: The workshops provided by Invest Nova Scotia are primarily available to businesses based in Nova Scotia. If your company is located outside of Nova Scotia and you wish to participate, you may be added to a waitlist for future opportunities. Priority will be given to Nova Scotia-based businesses.

A link to this webinar will be provided to registered attendees before the start of the event.

Presented by Invest Nova Scotia, in partnership with ACOA

In a rapidly changing business landscape, price is the most powerful lever you can pull to set your business up for financial success. Yet, many founders lack confidence in their pricing decisions—and leave money on the table.

This free, three-part virtual workshop series is designed specifically for business owners selling physical products or services, offering hands-on strategies, frameworks, and expert guidance to help you:

• Justify your prices (or even raise them!)
• Create irresistible offers
• Leverage pricing psychology to boost conversions

Led by Carolyn Crewe of Best Kind Consulting, each session blends insightful learning with practical tools you can apply right away to improve your pricing and drive results.

Workshop #1: Justify Your Prices (Or Even Higher Ones) by Avoiding These Three Mistakes

📅 Thursday, October 2, 2025

🕙 10:00 AM – 12:00 PM (ADT)

What you’ll learn:

• Why pricing too low hurts your brand and sales
• How to improve product positioning to justify higher prices
• Using the jobs-to-be-done framework to better communicate value
• How to reduce buying friction and make it easier for customers to say “yes”
• Practical ways to use product positioning statements on your website and marketing materials

Workshop #2: Irresistible Offers That Sell – How to Create Offers Customers Actually Want

📅 Tuesday, October 7, 2025

🕙 10:00 AM – 12:00 PM (ADT)

What you’ll learn:

• Why having multiple offers can boost conversions and revenue
• How to define customer success using the jobs-to-be-done framework
• A step-by-step approach to turning customer desires into high-value packages
• Ways to reduce friction and justify higher price points through strategic packaging

Workshop #3: Leverage These Pricing Psychology Tips to Help You Sell More

📅 Tuesday, November 4, 2025

🕙 10:00 AM – 12:00 PM (ADT)

What you’ll learn:

• How pricing psychology and behavioral nudges influence buying decisions
• The logic behind key concepts like decoys, anchoring, and the left-digit effect
• Step-by-step strategies to apply these techniques in your business
• Inspiration from 6 other pricing psychology tactics to increase sales

Meet Your Speaker: Carolyn Crewe, Best Kind Consulting

“Early on in my entrepreneurial career I had some pricing emergencies and quickly realized there was nowhere to go for help. Now, nearly 10 years later, as a pricing specialist and coach I’ve become kind of obsessed with helping founders reduce buying friction, convert more leads into paying customers, and justify premium prices. By showing them how to create, value, and price their own irresistible pricing tiers and service packages, founders position themselves to create offers customers actually want to buy.”

Reserve your spot today and start making smarter, more confident pricing decisions for your business!

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