Do you have a bare-bones LinkedIn profile, or do you have a well-branded LinkedIn profile that makes you stand out and helps set you up for success? A strong LinkedIn profile works strategically with the LinkedIn search algorithm, focuses on key functional words, tells a story and has the key ingredients to do the job of networking via a virtual context. Your LinkedIn profile is your LinkedIn Success Hub and is powered by AI. Learn the tools and strategies needed to build a story that not only stands out but gets supported and shared by LinkedIn.

3 Takeaways

• Learn the building blocks for a successful LinkedIn story brand
• Discover how the LinkedIn search tool works and to partner with AI
• Identify key skills that power LinkedIn to help you reach your goals

Meet your Facilitator: Shelly Elsliger

With over 20 years experience working in career development, career readiness, and career advancement, Shelly Elsliger has rightfully positioned herself as a globally recognized Career Coach and LinkedIn Trainer who trains people to use the power of their influence, voice, and skills to effectively build their online brand. Shelly is an author, a certified Clifton Strengths Trainer #28811, a certified coach (PPCC), one of the Top 11 Canadian Career Advisors: HireDiverse 2023, a leader in diversity, equity, and inclusion, a Woman of Inspiration Award Winner 2019, and a trusted speaker and trainer for LinkedIn Canada. She is also currently nominated for the 2024 list of Atlantic Canada’s 25 Most Powerful Women in Business.