NOTE: The workshops provided by Invest Nova Scotia, in partnerships with Atlantic Canada Opportunities Agency (ACOA), Forum for International Trade Training (FITT) and Export Development Canada (EDC), are primarily available to businesses based in Nova Scotia. If your company is located outside of Nova Scotia and you wish to participate, you may be added to a waitlist for future opportunities. Priority will be given to Nova Scotia-based businesses.

Market and sell your goods or services effectively anywhere in the world by developing effective strategies, creating a strong international brand and building deeper relationships with your customers. This International Sales and Marketing course details the considerations an organization must make when promoting and selling products and/or services beyond its domestic borders. Learn how to build your company’s brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers.

Download Full Course Outline PDF

This four-day course will take place on the following dates:

Day 1: Thursday, November 13, 2025, 9:00 am – 12:30 pm
Day 2: Friday, November 14, 2025, 9:00 am – 12:30 pm
Day 3: Thursday, November 20, 2025, 9:00 am – 12:30 pm
Day 4: Friday, November 21, 2025, 9:00 am – 12:30 pm

This course is virtual via Zoom. A link will be provided a week before the workshop start date.

Course facilitator: Pernille Fischer Boulter

CEO & founder, Kisserup International Trade Roots Inc.

With a rich international trade background as the founder of Kisserup International Trade Roots Inc, Kisserup International Trade Roots Europe and Kisserup International Trade Roots Arctic, Pernille Fischer Boulter brings over 25 years of experience to projects and facilitation that she takes on. She has successfully managed projects spanning more than 90 countries globally, and has facilitated FITT nationally and internationally courses since 2002.

Originally from Copenhagen, Denmark, Pernille holds a Certificate in Leadership and Innovation from INSEAD, France, a Certified International Trade Professional (CITP) degree from the Forum for International Trade Training (FITT), a Master of Business from the Copenhagen School of Business, majoring in economics, management, and business in the English language. Most recently, she has successfully completed the Executive Program: Artificial Intelligence: AI Implications for Business Strategy at Massachusetts Institute of Technology (MIT) Sloan School of Management.

Registration details:

Registration fee: This four-day workshop is FREE to Nova Scotia businesses.

How to register: If you are interested in registering for this workshop, reserve your spot above.

Registration deadline: Tuesday, November 11, 2025

How can FITTskills help your business? For more information, please contact:

Yuliya Demish, Export Development Executive
Invest Nova Scotia
yuliya.demish@investnovascotia.ca
902.221.5138

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