Strategic planning is a critical, but often flawed process for many companies – especially those in high-growth mode. This workshop will dissect some common pitfalls that leaders make during their strategic planning process and how to avoid them. We’ll take a kaleidoscope view of varying stakeholder perspectives on the strategic planning process and examine techniques and considerations for how to encompass those perspectives to maximize the effectiveness and buy-in of your strategic plan.

In this workshop, you’ll learn:

• Become aware of common pitfalls to avoid in the strategic planning process;
• How to take a multi-stakeholder approach to strategic planning to ensure success and buy-in and;
• Communication strategies to support organizational understanding and adoption of your strategic plan.

Meet your facilitator: Mary Jane (MJ) Leslie, Founder & Principal Consultant, Chapter 3 Ltd. 

MJ is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives. With a background in communications and a career spent building start-up companies, MJ works with clients to identify gaps and improve business operations within marketing, client care, sales operations, and communications.