Intellectual property (IP) is a valuable asset to a business. It can sometimes have even more value than your tangible assets. It needs to be properly protected. In this session, learn about the different forms of IP assets and how to create an IP strategy that aligns with your business strategy. Hear about the funding programs that can help pay for your IP strategy development and implementation.

Speaker

Shelley Hessian | NS Regional Counsellor with Springboard Atlantic

Shelley has more than 30 years of experience working with small and medium-sized businesses. Prior to joining Springboard Atlantic, Shelley was at Invest Nova Scotia (formerly Innovacorp) for 15 years. Her most recent position was as manager, Start-Up Yard at COVE. Start-Up Yard is the business incubator located at the Centre for Ocean Ventures and Entrepreneurship. Previously, Shelley was manager of programs and business acceleration at Innovacorp. She worked one-on-one with the organization’s early stage technology client companies and led many acceleration initiatives.

Shelley holds a bachelor of commerce and a MBA from Saint Mary’s University and she is also a certified project management professional.