Social media can feel overwhelming — especially when you’re trying to show up consistently, keep up with trends, and create content that actually supports your business goals.

In this Lunch & Learn, Elevate Media will walk you through the fundamentals of social media marketing and how it fits into a bigger, modern marketing strategy. They’ll break down common platform terminology, what matters most right now, and how businesses can use social media in a way that feels authentic, intentional, and effective.

Then they’ll shift into a hands-on demo using CapCut, where you’ll learn how to create a simple short-form video from start to finish — perfect for Reels, TikTok, or YouTube Shorts.

What you’ll learn:

• Key social media terms and platform basics (without the jargon)
• How social media supports your overall marketing goals
• What makes content engaging — and why storytelling matters
• A beginner-friendly intro to CapCut
• How to create and edit a short-form video/reel step-by-step

Who this is for:

This session is great for small business owners, staff, entrepreneurs, and anyone managing social media who wants a clearer strategy and practical tools to create content with confidence.

What to bring (lunch is provided!):

• A smartphone (recommended)
• CapCut downloaded ahead of time (optional but encouraged)
• Yur questions!

Walk away with a better understanding of social media marketing and a simple process for creating short-form video content that connects with your audience.