Why is fixing digital products never as simple as it seems? Join Volta and Jamie Gerrard as he shares lessons from 24 years of helping companies create better digital experiences for their customers. Jamie will explain why improving how people use websites, apps, and other digital products isn’t just about making things look better – it’s about understanding how companies really work.

Drawing from real projects, Jamie will share:

• Why quick fixes often don’t solve the real problem
• How to spot what’s actually causing user frustration
• Understanding what it takes to create lasting improvements

This talk is perfect for anyone wanting to make their company’s digital products easier. It offers practical tips you can start using right away. Whether you’re a designer, manager, or just interested in making better digital products, you’ll leave with clear steps to improve how people interact with your company’s products.