Course overview
- Foundations of AI: Understand the core principles, types, and techniques of AI, including machine learning, deep learning, and natural language processing.
- AI in Marketing: Learn how AI can be applied to marketing strategies, including customer segmentation, personalized content, and predictive analytics.
- Ethical AI: Explore the ethical implications of AI, focusing on trust, privacy, and the socioeconomic impact of AI on society.
- Practical Application: Gain hands-on experience with AI tools and technologies, including content generation, customer interaction automation, and data analysis.
Modules
- Week 1 | Module 1: Introduction to AI
- Overview of AI, its historical development, and modern AI applications
- Understanding the various types of AI and techniques
- Prompt engineering frameworks, techniques, and best practices
- Development and evolution of Generative AI
- Week 2 | Module 2: Ethics, Trust, and Socioeconomic Factors of AI
- AI and ethical considerations: privacy, bias, and transparency
- Building trust in AI-driven marketing campaigns
- The socioeconomic impact of AI on industries and workforce
- Future trends and implications in AI
- Week 3 | Module 3: AI Tools and Techniques for Marketing (part 1)
- Building an AI-first mindset and behaviours
- Exploring case studies and use cases for AI in marketing
- Introduction to various marketing specific AI-tools (tools covered include: Perplexity, MindStudio, Copilot, Moonlit, Jasper, Claude, Gemini, ChatGPT, and Fireflies.AI)
- Week 4 | Module 4: AI Tools and Techniques for Marketing (part 2)
- Deep dive into creating custom GPT
- Hands-on learning with automating workflows with Zapier and Generative AI
- Data analysis for marketers using generative AI
- Planning, developing, and refining AI specific marketing solutions
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This program is made possible through funding by Nova Scotia's Department of Labour, Skills and Immigration's Microcredential Initiative Fund.
This course is designed for marketing and communication professionals.
This course is for:
- Marketing professionals seeking to integrate AI into their workflow.
- Communication specialists interested in leveraging AI for content creation and distribution.
- Managers looking to enhance their AI skills for better decision-making.
- Marketing and communication associates, specialists, or managers looking to improve their productivity.
Have you explored a few AI tools but want to take a deeper dive? This course is for you!
Application requirements
All applications will be reviewed by a committee and we will only accept up to 30 participants for this program. Here are various elements we will review and score:
- Professional experience and relevance with your current role
- Your motivation for AI training and upskilling
- Endorsement / support from your supervisor to enrol in this course
- Potential impact on your productivity and professional work after completion of this course
- Past experience with online learning and time commitment towards completing the course
*Please note that only residents of Nova Scotia will be accepted into the program.
Course requirements
All course participants will require the following software and/or subscriptions.
- Paid subscriptions for:
- ChatGPT Plus / ChatGPT for Teams (or access to a paid or enterprise version of ChaGPT)
- Jasper.AI
- Claude
- Free account created for:
- Zapier
- Perplexity
- MindStudio
- Moonlit
- Fireflies.AI
- Other software and hardware required:
- Google account
- Internet access
- Laptop or desktop device (macOS or Windows)
Course schedule
- Week 1 | Orientation Session: Tuesday, October 1, 2024 – 12:00-1:00pm
- Week 2 | Live Q&A Session: Thursday, October 10, 2024 – 12:00-1:00pm OR 7:00-8:00pm
- Week 3 | Live Session: Wednesday, October 16, 2024 – 2:00-5:00pm
- Week 4 | Live Session: Wednesday, October 23, 2024 – 2:00-5:00pm
