First impressions are important – especially digital ones. Outbound sales development activities like LinkedIn and email messaging can be highly targeted and effective if done well. If done poorly, they can make a bad first impression and lead to rejection and wasted time of valuable sales resources. In this event, we will use real-world examples and some cheeky new ways of thinking about first-touch messages to reframe how to approach outbound efforts and maximize success rates.

3 Takeaways

• Learn effective sales outreach practices and techniques
• Dissect and learn from real world examples of good and bad outreach efforts
• Leave with new ideas on how to approach this critical revenue generating activity