DATES:

March 5th, 2020 | 8:30am – 4:30pm
March 6th, 2020 | 8:30am – 12pm
March 23rd, 2020 | 8:30am – 3:00pm

This FREE training opportunity is sponsored in partnership by ACOA, Digital Nova Scotia, NSBI, and Cape Breton Partnership. As a funding partner, Cape Breton Partnership, ACOA and Digital Nova Scotia will receive registrant names and contact information.

Bringing the tech community together, this program is perfect for companies working in the digital space. It aims to strengthen your message by zeroing in on what *really* triggers customers to buy. When you’re not 100% clear about what motivates customers to buy or what messaging will resonate with them, it’s not just frustrating for you and your team—it’s a massive time-suck. You’ll spend countless hours “marketing” your business and pouring your heart into blog posts, sales pages, videos, email sequences, and ads that prospective customers basically ignore. It’s deflating.

Are You Sick of Wasting Time on Marketing that Doesn’t Work?

If you want to sell more then you’ve gotta understand your audience. Who are your “right fit” customers? And what really makes them tick, click, and buy? If you can’t answer these questions… you’re in trouble. When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck. At Customer Camp, our workshops will give you the time, space and direction to power through the messy strategy work needed to grow faster. You’ll walk away feeling more focused and organized… minus the overwhelm.

This Program is Right for You if…

• You’re not 100% confident that you’re targeting your “best fit” customers
• You want to work more strategically, but feel stuck in the day-to-day grind of your business
• You know you need to clarify your message because sometimes people don’t “get” what you do

Who should attend?

• Leaders: Who “wear many hats” including marketing and strategy
• Marketers: Who want to work smarter and convert more leads
• Salespeople: Who want to get inside their prospect’s heads and close more deals

Schedule

• March 5th, 2020 | 8:30am – 4:30pm
  • Get Clear on Your Audience & Message
  • Identify your “right fit” customers and craft a measurably better marketing message… all in one day!
  • Membertou B, Hampton Inn
• March 6th, 2020 | 8:30am – 12pm
  • Get Inside Your Customer’s Head
  • Learn how to use audience research to figure out what buyers *really* care about… so you close deals faster.
  • Membertou A & B, Hampton Inn
• March 23rd, 2020 | 8:30am – 3:00pm
  • Build Your Growth Strategy
  • Head into Q2 with extreme confidence and a research-backed marketing strategy that you’re ready to execute.
  • Membertou B, Hampton Inn

Meet Your Instructor:

Katelyn Bourgoin is a 3X founder turned growth strategist. She understands the challenges business leaders face because she’s been there herself.

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth tech startups, SMBs, and Fortune 500 companies like Target and Holiday Inn.

Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.