November 27, 2024
As the first three streams of our AI Microcredentials program—Marketing and Communications, Manufacturing, and Project Management—come to a close, we’re thrilled to celebrate the achievements of our participants.
Thanks to this program—a collaborative effort between Digital Nova Scotia and St. Francis Xavier University— these innovative professionals have learned to embrace the transformative power of AI, using their new skills to drive innovation and solve real-world challenges in their industries!
Discover their unique journeys, standout accomplishments, and how they’re leveraging AI to transform their fields.
Plus, learn more about the fourth stream of the program, Practical Utilization of AI for IT, Programming, and Development, starting in January 2025 – applications are now open!
Reilley Perrins (She/Her)
AI for Marketing and Communications
Reilley Perrins, a standout graduate of the AI Microcredential program’s Marketing stream, exemplifies the innovative and entrepreneurial spirit driving today’s tech-savvy professionals. With a diverse background that includes degrees in Accounting, an MBA, and an MFA, Reilley has built a career spanning the legal, marketing, and film distribution sectors. As the Site Lead and Process Manager at IGNITE Atlantic, she uses her expertise to support startups and entrepreneurs. Her passion for helping small businesses harness technology, combined with a drive to deepen her AI knowledge, distinguished her as one of the program’s top graduates.
Reilley’s interest in AI was sparked by its transformative potential for startups and SMEs. Having used AI tools in her work, she recognized the need for a deeper, more professional understanding of the technology to better assist those she supports. Reilley’s goal was to move beyond surface-level applications like ChatGPT and gain insights into the technical and ethical dimensions of AI. She shared:
“The AI Microcredential program offered everything I was looking for—and more. It provided me with the tools and confidence to have meaningful conversations about AI with entrepreneurs and startups, empowering them to stay competitive in a rapidly evolving landscape.”
Reflecting on her experience, Reilley found the collaborative elements of the program particularly enriching:
“It’s difficult to pinpoint what I enjoyed most. I loved hearing how others are using AI in their work and collaborating to brainstorm solutions together. The synchronous sessions were engaging, and the real-world examples of AI applications helped me understand when and how to use specific tools effectively.”
Reilley also highlighted the accessibility of the course, noting how complex concepts like Natural Language Processing (NLP) were made approachable for participants without a computer science background. Practical exercises further solidified her learning, allowing her to apply new skills to real-world scenarios immediately.
The program equipped Reilley with a robust skill set, including proficiency in a variety of AI tools and a nuanced understanding of AI’s limitations, emerging developments, and ethical considerations. She has already started integrating these insights into her work at IGNITE Atlantic:
“I’m using AI to create tools that streamline tasks, simplify processes, and provide richer insights for startups and entrepreneurs. These tools empower them to make informed, strategic decisions, which is incredibly rewarding to see.”
Reilley’s vision for the future is research-driven, as she thrives on exploring intricate details and connecting dots across diverse topics like history, microeconomics, and marketing. She sees AI as an invaluable partner in this process, accelerating data analysis and uncovering patterns that fuel innovation. Reilley is passionate about roles where AI and human expertise can intersect to solve complex problems creatively.
Reilley is eager to connect with professionals and entrepreneurs interested in AI’s applications in marketing and business strategy. She can be reached via LinkedIn.
Mark Mikhail (He/Him)
AI for Manufacturing
Mark Mikhail, a standout graduate of the AI Microcredential program’s Manufacturing stream, embodies innovation and passion for sustainability. Born in Egypt, Mark’s love for chemistry and recycling began early, leading him to spearhead awareness campaigns on the benefits of waste reduction. After moving to Canada, he earned a Bachelor of Science with Honours in Chemistry and built his career at Lab 4 Inc., where he contributes to recycling electric vehicle batteries to prevent environmental harm. Mark’s commitment to blending AI with manufacturing processes, such as metal separation in hydrometallurgy, and his vision for driving sustainability through cutting-edge solutions, distinguished him as a top graduate.
Mark’s introduction to AI was driven by a desire to innovate within the recycling and manufacturing sectors. His work at Lab 4 Inc. exposed him to the challenges of optimizing processes in a field that directly impacts sustainability. He saw an opportunity to leverage AI to improve workflows, enhance efficiency, and develop transformative solutions. Enrolling in the AI Microcredential program’s Manufacturing stream was a natural next step, allowing him to bridge the gap between traditional methods and emerging technologies.
Reflecting on his experience in the AI Microcredential program, Mark shared:
“One of the highlights of the course was getting to see real-world examples of AI implementation in industry. The program was both insightful and practical, offering tangible solutions that I could envision applying to my work.”
Mark appreciated the program’s structured content and hands-on approach, particularly in exploring AI’s applications in predictive maintenance and quality control—areas critical to the manufacturing sector. These practical insights have not only broadened his understanding but also inspired him to push the boundaries of what’s possible.
The program provided Mark with a robust toolkit of skills, including data analysis, AI-driven process optimization, and strategic decision-making. He emphasized the impact of these skills, noting:
“The knowledge I gained has not only expanded my understanding of AI but also given me a clearer vision of how to integrate these technologies into my workplace. I now feel more prepared to drive innovation and contribute to sustainable manufacturing practices.”
Mark envisions a future where chemistry and AI converge to solve pressing global challenges. While he is still exploring specific roles, his dream revolves around leveraging AI to develop innovative recycling technologies. By applying data and machine learning, he hopes to create systems that maximize efficiency, minimize waste, and transform end-of-life products into valuable resources.
Mark is eager to connect with professionals and organizations that share his vision for sustainability and innovation. He can be reached via email at mark.mikhail570@gmail.com.
Craig Hamlin (He/Him)
AI for Project Management
Craig Hamlin’s journey into the world of AI showcases his passion for tackling new challenges and his commitment to lifelong learning. After over a decade in Halifax’s vibrant music and nightclub industry, Craig embraced the opportunity to expand his skill set during the early days of the pandemic in 2020. He began with an AI beginners course from the University of Helsinki and quickly advanced to certifications in data science, cybersecurity, and data analytics through HarvardX and Digital Nova Scotia. Professionally, Craig serves as Operations Manager at Citadel Enterprises Inc., where he optimizes efficiency, oversees logistics, and ensures smooth day-to-day operations. With a Bachelor of Arts in History and International Relations from Mount Allison University and a recent focus on technology, Craig’s diverse background and proactive mindset have distinguished him as one of the AI Microcredential program’s top graduates in the Project Management stream.
Craig’s curiosity about AI stemmed from its ability to reshape workflows and unleash creative problem-solving. Seeing the potential for AI to revolutionize operational tasks and address inefficiencies, he sought out advanced training to deepen his expertise. Reflecting on his motivation, Craig shared:
“AI offers tools that can make everyday business activities more efficient while opening new avenues for innovation. I wanted to push my boundaries and stay ahead in a rapidly evolving field.”
Craig credits much of his success in the program to the instructors’ expertise and the hands-on learning opportunities. He shared:
“The guidance of the instructors was exceptional. Their real-world insights made the concepts practical and accessible. Developing an AI solution during the program and seeing it create measurable results in my workplace has been a highlight of my learning journey.”
One of Craig’s favourite technical aspects of the course was exploring Retrieval-Augmented Generation (RAG), which combines vector databases with generative AI to provide precise, contextually relevant answers. This breakthrough technology resonated with Craig as a game-changing tool for streamlining workflows and enhancing operational creativity.
Through the AI Microcredential program, Craig refined his skills in leveraging AI-first strategies to tackle everyday business challenges. He has already integrated these strategies into his role at Citadel Enterprises Inc., where his innovative approach is driving efficiency and improving operational outcomes. The program also gave Craig the confidence to experiment with AI-driven solutions that align with his team’s goals.
Craig sees himself thriving in roles where he can create meaningful contributions to a team, particularly in environments that prioritize efficiency and innovation. With his new AI expertise, he is eager to address operational inefficiencies and explore sustainable solutions for reducing waste. Craig’s forward-thinking approach positions him as a valuable asset in any organization seeking to harness technology for transformative impact.
Craig is excited to connect with professionals and organizations exploring AI’s potential in project management and operations. He can be reached via LinkedIn or by email at haigcramlin@gmail.com.
Brian Allaway (He/Him)
AI for Manufacturing
Brian Allaway, a seasoned professional in the food manufacturing sector, exemplifies the power of curiosity and innovation. With over 20 years of experience, Brian has consistently sought out new technologies to enhance productivity, reduce waste, and improve workplace experiences. His dedication to staying ahead of industry trends led him to the AI Microcredential program’s Manufacturing stream, where his engagement and enthusiasm have earned him recognition as one of the program’s top graduates.
Brian’s interest in AI was sparked by its vast potential to transform every aspect of an organization. From the production floor to office workflows, Brian saw AI as a game-changer that could improve processes across the board. This natural curiosity drove him to explore how AI could integrate into the food manufacturing industry, solving complex challenges and paving the way for innovation.
Reflecting on his experience in the AI Microcredential program, Brian shared:
“I was in the manufacturing stream, and I really enjoyed the facilitators’ real-world experience and the examples of application in my own life. My favourite part was getting introduced to the different tools and playing with them. Taking my newfound skills, building a tool, and then watching it perform in the real world was incredibly fun.”
The hands-on approach of the program, combined with practical examples, gave Brian the confidence to apply AI solutions in meaningful ways. He particularly appreciated how the facilitators brought real-world insights into the classroom, making the concepts both relatable and actionable.
One of the most impactful takeaways for Brian was developing an “AI-first mindset.” He explains:
“I barely google things anymore. From using AI to distill long technical equipment manuals to examining incoming paperwork, I plan on using it everywhere.”
This shift in perspective has empowered Brian to leverage AI not just as a tool but as a fundamental approach to problem-solving and efficiency. He’s already applying these skills at work, using AI to simplify complex tasks and enhance overall productivity.
For Brian, being part of a dynamic and growing food manufacturing company is already a dream come true. He envisions AI playing a central role in the company’s growth, with applications ranging from streamlining production processes to enhancing social media content strategies. Brian’s passion for continuous learning and innovation ensures that he remains a key player in driving technological advancements within the industry.
Brian is eager to connect with others who share his interest in AI and its applications in manufacturing. He can be reached via LinkedIn.
Adam Sketchley (He/Him)
AI for Project Management
Adam Sketchley’s story exemplifies the drive to adapt and grow in an ever-evolving technological landscape. As a manager at DesignPoint Engineering & Surveying, Adam leads a team of engineers and technologists, focusing on optimizing workflows and delivering innovative solutions. With a degree in engineering and a deep commitment to continuous learning, he has pursued certifications in emerging fields to stay ahead of industry trends. When a colleague introduced him to the AI Microcredential program, Adam saw it as a valuable opportunity to deepen his understanding of AI and its transformative potential in project management. His proactive mindset and passion for innovation have made him a standout graduate in the program.
For Adam, the rapidly advancing nature of AI presented both a challenge and an opportunity. Recognizing its growing impact on work processes, he saw the program as a chance to better understand AI’s capabilities and limitations.
“AI is already influencing the way we approach tasks,” Adam shared. “I wanted to deepen my understanding and discover how these tools could be effectively implemented to drive meaningful results.”
Adam found the program’s collaborative environment and diverse perspectives particularly enriching. He noted:
“Interacting with other students and tackling problems from different angles was one of the highlights of the course. It opened my mind to new approaches and ideas I hadn’t considered before.”
The practical application of AI tools stood out as his favourite technical aspect. Developing solutions tailored to his work allowed Adam to see the immediate benefits of leveraging AI to optimize processes and boost productivity.
Through the program, Adam gained valuable insights into the practical uses of AI, including its potential and its current limitations. He also developed the ability to generate better responses and utilize a wide range of tools to achieve specific goals. These skills are already making a difference in his workplace, where he’s implementing AI-driven solutions to simplify repetitive tasks and focus on high-impact areas.
Adam envisions a future where AI enhances his ability to lead and innovate by streamlining operational workflows and eliminating inefficiencies. By reducing time spent on routine tasks, he can concentrate on areas where his expertise creates the most value. This forward-thinking mindset positions Adam as a leader in adopting AI for real-world impact.
Adam welcomes opportunities to connect with professionals interested in AI’s role in project management and engineering. He can be reached via email at adam.sketchley@designpoint.ca.