10-Minute SEO Audit of Hanatech with MacMillan Search – Digital Nova Scotia – Leading Digital Industry
10-Minute SEO Audit of Hanatech with MacMillan Search

August 7, 2020

At the most recent SEO Brunch on July 27, 2020, MacMillan Search performed a 10-minute SEO audit on Digital Nova Scotia member Hanatech. Here are the results of the audit!

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Recommendation: Avoid chaining redirects, conflicting messages, and listing insecure pages when you have a secure site.

Why?
Your site is secure and Google favours secure sites in the search results.

How?
According to Google Search Console (GSC) there are 3 versions of the home page driving traffic. This is caused by the URL http://www.hanatech.ca/ (non-secure, www version) be listed as the URL for the Google My Business listing.

Although it 301 redirects, the redirect is chaining, which means that it takes more than one redirect to get to the final URL. Chaining redirects may inflict damage on the user experience, slowing down the page loading speeds. This URL should be updated to the final URL https://hanatech.ca/. A redirect rule should also be set up so that anyone who accessing http://www.hanatech.ca/ gets a redirect directly in one step to https://hanatech.ca/ to avoid the chaining.
One unintentional effect from this is that you can segment the traffic from GMB. To continue segmenting this traffic set up a URL with tracking parameters. (e.g. https://hanatech.ca/?utm_source=google-gmb&utm_medium=organic&utm_campaign=gmb)
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URLs, UTMs, & Canonicals

When you update the Google My Business URL, plug in this URL above with the UTM. As you can see, it’s got your URL part at the beginning and then you’ve got your tracking parameters afterward. Make sure your canonical is set. Your canonical URL says to Google that this is the URL you want them to focus on. So if I was to change this part to the one with the tracking parameter, and then do a search for canonical as well. Everything’s okay. This way Google is not going to think that this URL with the tracking parameters at the end is a duplicate of it. It’s a way of segmenting that traffic.
Removing HTTP XML SiteMap
We would also recommend removing the XML sitemap http://hanatech.ca/sitemap_index.xml (insecure version) from GSC.

If the Shop isn’t ready, hide it

Why?
Poor user experience is an indication to ignore your content. Focus Google’s attention on the pages that provide value to increase the likelihood of qualified organic traffic.
 
How?
You currently rank for /shopping/ based URLs on the second page for a large number of product-related queries but these pages look far from completed. Until these pages are ready to be found do not make them discoverable. To hide these from Google search first remove the XML sitemap:
Want to learn more? 
Participate in the next SEO Brunch with MacMillan Search! Let us know what you would like to see at the next SEO Brunch on Twitter using the #seobrunch hashtag.
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