B2B SEO Mastery – Digital Nova Scotia – Leading Digital Industry

November 13 – December 4, 2023

tuesdays & thursdays from 1-3pm via zoom

Valued at $2,250 + HST, FREE for eligible DNS members (12 max)

Hosted by Michael MacMillan, MACMILLAN SEARCH

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Being searchable for your ideal customer is all too important, but how do you get there, and stay competitive in a space that’s competitive and changes on Google’s whim? MacMillan Search specializes in helping local and international businesses improve organic search visibility. In this course, we’ll walk you through strategies, and actionable steps you can take to align technical foundation, content, and PR with a stronger presence in organic search.

What will you learn? (More information in the FAQ section)

    • Week 1: Introduction to B2B SEO and Keyword Research (4 hours)
    • Week 2: On-Page and Off-Page Optimization (4 hours)
    • Week 3: Measuring Success and Advanced SEO Techniques (4 hours)

Who’s right for this course?
This course is designed for professionals who are involved in B2B marketing, sales, or product management and are looking to enhance their skills in SEO. This includes:

    1. B2B marketing professionals
    2. Digital marketing specialists
    3. SEO specialists or managers
    4. Content marketers and strategists
    5. Sales professionals
    6. Product managers
    7. Small business owners or entrepreneurs in the B2B space
    8. Marketing consultants or agencies serving B2B clients

About the Instructor

Michael MacMillan

Michael MacMillan

Requirements

To apply your organization must

If your business is not yet generating revenue from commercial activity, you may be eligible for funding if you are in an LAE identified priority sector (See Section 4.2)

Digital Nova Scotia will facilitate the funding process based on the information provided in the application below. Employees must be receiving full-time compensation while in training to be eligible for WIPSI funding. This may include employees who are full-time seasonal.

Apply Now

Step 1: Fill Out Business Eligibility Form

Download and complete the following form to confirm your eligibility for funding. Please ensure all fields are filled correctly prior to submitting, organizations who participated in the program last year can contact us for their previous forms for reference if needed.

Download Form

Step 2: Submit Paperwork

Send in your completed form to be reviewed.

Step 3: Wait for Eligibility Confirmation

Please give us at least 3 – 5 business days to respond to your email with your eligibility. Should we require any additional information, we will follow up with you. Note, space is limited, and submitting a form does not guarantee you a spot within the program. We encourage all interested organizations to apply as soon as possible.

 

Have Questions?

Please contact Emily van den Hoogen at emily@digitalnovascotia.com

Course FAQ

[ click on a question to view the answer ]

What will the training cover?

Week 1: Introduction to B2B SEO and Keyword Research (4 hours)

  • 1.1 Understanding B2B SEO: Differences, Challenges, and Opportunities
  • 1.2 The Role of Content in B2B SEO
  • 1.3 Keyword Research for B2B: Techniques and Tools
  • 1.4 Long-Tail Keywords and Topic Clusters

Week 2: On-Page and Off-Page Optimization (4 hours)

  • 2.1 On-Page Optimization: Meta Tags, URLs, and Headers
  • 2.2 Content Optimization: Readability, Keyword Placement, and Multimedia
  • 2.3 Technical SEO: Site Speed, Mobile Friendliness, and Structured Data
  • 2.4 Off-Page Optimization: Link Building Strategies for B2B Websites

Week 3: Measuring Success and Advanced SEO Techniques (4 hours)

    • 3.1 Tracking and Analyzing B2B SEO Performance: Metrics and Tools
    • 3.2 Conversion Rate Optimization for B2B Websites
    • 3.3 Local SEO and Internationalization for B2B Businesses
    • 3.4 Keeping Up with Algorithm Updates and Industry Trends

Program Outcomes

By the end of this 3-week course, participants will be able to:

  1. Understand the unique challenges and opportunities in B2B SEO.
  2. Conduct effective keyword research and develop content strategies for B2B websites.
  3. Implement on-page, off-page, and technical SEO optimizations for B2B websites.
  4. Measure and analyze the performance of B2B SEO campaigns using key metrics.
  5. Apply advanced techniques to improve conversion rates, local SEO, and international SEO for B2B businesses.
  6. Stay informed about algorithm updates and industry trends to maintain a competitive edge.