Practical Utilization of AI for Marketing and Communications

AI is reshaping how marketing teams work, and this microcredential gives you the practical, hands-on skills to keep up and lead the way. Built for marketing and communications professionals, this course makes AI approachable while showing you exactly how to put it to work.

You’ll explore what AI actually is, how it fits into modern marketing strategies, and the ethical guardrails every practitioner needs to know. Then, through guided practice with real tools, you’ll learn how to streamline content creation, uncover audience insights, personalize campaigns, and make smarter, data-driven decisions. By the end, you won’t just understand AI, you’ll be ready to use it confidently, creatively, and immediately in your day-to-day work.

Please note: Digital Nova Scotia is pleased to offer the AI Microcredential program again with support from a new funder and updated coverage. Please note that program pricing has changed for this offering

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Course length	Date	Format	Price
6 weeks \| 12 to 14 hours per week	April 27 – June 8, 2026	Virtual, online course with mandatory live sessions	$189 + HST (DNS Members) \| $736 +HST (Non-DNS Members)

Course length	Date	Format	Price
6 weeks \| 12 to 14 hours per week	April 27 – June 8, 2026	Virtual, online course with mandatory live sessions	$189 + HST (DNS Members) \| $736 +HST (Non-DNS Members)

Applications close Friday, April 24, 2026 at 12:00pm AST. Applicants will be accepted on a rolling basis.

Applications are closed

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Practical Utilization of AI for Marketing and Communications

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About this course

Course overview

Foundations of AI: Understand the core principles, types, and techniques of AI, including machine learning, deep learning, and natural language processing.
AI in Marketing: Learn how AI can be applied to marketing strategies, including customer segmentation, personalized content, and predictive analytics.
Ethical AI: Explore the ethical implications of AI, focusing on trust, privacy, and the socioeconomic impact of AI on society.
Practical Application: Gain hands-on experience with AI tools and technologies, including content generation, customer interaction automation, and data analysis.

Modules

Module 1: Introduction to AI
- Overview of AI, its historical development, and modern AI applications
- Understanding the various types of AI and techniques
- Prompt engineering frameworks, techniques, and best practices
- Development and evolution of Generative AI
- AI and ethical considerations: privacy, bias, and transparency
- Building trust in AI-driven marketing campaigns
- Future trends and implications in AI
Module 2: AI Tools and Techniques for Marketing (part 1)
- Building an AI-first mindset and behaviours
- Exploring case studies and use cases for AI in marketing
- Introduction to various marketing specific AI-tools (tools covered include: Perplexity, MindStudio, Copilot, Moonlit, Jasper, Claude, Gemini, ChatGPT, and Fireflies.AI)
Module 3: AI Tools and Techniques for Marketing (part 2)
- Deep dive into creating custom GPT
- Hands-on learning with automating workflows with Zapier and Generative AI
- Data analysis for marketers using generative AI
- Planning, developing, and refining AI specific marketing solutions
Module 4: Capstone Project

Course schedule

April 27 — Week 1 Onboarding & Tech Setup | Asynchronous

Register for Moodle
Navigate the LMS
Complete required app setup

May 4 — Week 2 Module 1: AI Foundations | Asynchronous

May 11 — Week 3 Module 2: AI Tools & Techniques (Part 1) | Asynchronous

May 19 — Break Victoria Day Holiday

May 26 — Week 4 Module 3: AI Tools & Techniques (Part 2) | Synchronous — Mandatory Live Session | 6:00-8:00PM

June 2 — Week 5 Module 4: Capstone Project Introduction | Synchronous — Mandatory Live Session | 6:00-8:00PM

June 8 — Week 6 Capstone Project Submission | Asynchronous

Course requirements

All course participants will require the following software and/or subscriptions.

Paid subscriptions for:
- ChatGPT Plus / ChatGPT for Teams (or access to a paid or enterprise version of ChaGPT)
- Claude Pro
Free account created for:
- Google/GMail
- Zapier
- Perplexity
- Fireflies.AI
- M365 Copilot (Only if provided by employer, no need to purchase a Copilot license for your personal account)
Other software and hardware required:
- Internet access
- Laptop or desktop device (macOS or Windows)

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Your Instructors

About the instructor

Mbongeni "Bo" Ndlovu, MCS Course Instructor | StFX Founder | Olyup Technologies Inc. Robert Newcombe, P.Eng., MBA Founder & CEO | AI-First Consulting Inc. Eduard Kakosyan Senior AI Developer | AI-First Consulting Fred Allen, MEd Professional Studies Manager | StFX Sebastian Green Senior AI Consultant | AI-First Consulting