What services can I receive through the Tourism Digital Assistance Program?
Businesses will receive up to $5,000 in consulting services from qualified digital service providers to help improve their online marketing. Eligible services include:
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Online Booking
- Social Media Strategy
- Website Creation/Enhancement
- Content Creation: Copywriting/Social Media Posts
How does the program work? Do I select my own digital consultant?
Businesses selected for the Tourism Digital Assistance Program will have their applications reviewed by a panel at Digital Nova Scotia and may be contacted to further discuss their current challenges and what they need to do to improve their online marketing. Digital Nova Scotia will provide a list with recommendations of qualified consultants and businesses will select the consultant that works best for them. Businesses will work with the consultants to complete the identified technology project and submit a final report to Digital Nova Scotia. Consultants will submit invoices for their services directly to Digital Nova Scotia.
What if I am already working with a consultant for my digital marketing, can I continue to work with them through the program?
Yes, if you already work with an eligible consultant you can indicate on your application that you would like to continue working with them through TDAP. You will still need to identify the specific project you would like to complete through the program.
I participated in TDAP in 2020, can I participate again this year?
Yes, businesses may apply to participate in TDAP again in 2021-22 if they participated last year. They will need to demonstrate in their application how they would benefit from participating in the program a second time.
I applied to participate in TDAP in 2020 and my application was declined. Can I apply again this year?
Yes, you can submit a new application to participate in the program in 2021.