BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Digital Nova Scotia – Leading Digital Industry - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Digital Nova Scotia – Leading Digital Industry
X-ORIGINAL-URL:https://digitalnovascotia.com
X-WR-CALDESC:Events for Digital Nova Scotia – Leading Digital Industry
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Halifax
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20250309T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20251102T050000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20260308T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20261101T050000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0400
TZOFFSETTO:-0300
TZNAME:ADT
DTSTART:20270314T060000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0300
TZOFFSETTO:-0400
TZNAME:AST
DTSTART:20271107T050000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260422T180000
DTEND;TZID=America/Halifax:20260422T203000
DTSTAMP:20260420T133226
CREATED:20260408T114645Z
LAST-MODIFIED:20260409T171905Z
UID:3501961-1776880800-1776889800@digitalnovascotia.com
SUMMARY:AI Showcase and Mixer
DESCRIPTION:Dive into the world of AI at an evening of inspiring showcases\, expert insights\, and meaningful connections—in partnership with Volta. \nVolta\, together with Digital Nova Scotia\, is bringing the AI community together to spotlight real-world innovation\, practical applications\, and the people shaping what’s next. \nWhat’s in store:\n🚀 Showcase – Experience live AI demos and projects from innovators in the field.\n📚 Learn – Hear from industry experts and on how AI is being applied across real-world use cases.\n🤝 Network – Connect with professionals\, entrepreneurs\, students\, and AI enthusiasts from across the ecosystem. \nAgenda: \n\n6:00 PM – Doors Open\n6:30 PM – Welcome from the Host\n6:35 PM – AI Demos & Presentations\n8:00 PM – Wrap-Up Demos & Presentations\n8:30 PM – Doors Close\n\nPresenters: \n\n\n\n\n\n\n\nParth Patel – Sarale \nSarale is a premium B2B SaaS platform built for hotel owners and management companies\, designed to be the “OS for Faceless Hospitality”. We automate the entire guest journey to solve the industry’s massive labor shortage and efficiency issues. \n\n\n\n\nNOTE: If you are unable to attend any of our events please take a minute and cancel your ticket. This allows our team to better prepare for every event. \nBy attending this event\, you agree to be photographed and/or filmed and give permission to Volta and Digital Nova Scotia to use your image in promotional and/or marketing materials.
URL:https://digitalnovascotia.com/event/ai-showcase-and-mixer-7/
LOCATION:VOLTA\, 1800 Argyle Street #Unit 801\, Halifax\, NS\, B3J 3N8\, Canada
CATEGORIES:DNS Events,Events
ATTACH;FMTTYPE=image/webp:https://digitalnovascotia.com/wp-content/uploads/2026/04/image-21.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260430T093000
DTEND;TZID=America/Halifax:20260430T120000
DTSTAMP:20260420T133226
CREATED:20260408T140654Z
LAST-MODIFIED:20260408T140654Z
UID:3501983-1777541400-1777550400@digitalnovascotia.com
SUMMARY:Marketing Your SME on a Budget: Practical Strategies for Growth
DESCRIPTION:SME’s often face the challenge of growing their brand with limited marketing budgets. This practical workshop is designed to help business owners\, entrepreneurs\, and marketing managers learn how to maximize their impact without overspending. Participants will explore cost-effective marketing strategies\, including leveraging social media\, building strong customer relationships\, creating engaging content\, and using free or low-cost digital tools. \nThrough real-world examples and hands-on exercises\, attendees will discover how to identify their target audience\, craft compelling messages\, and prioritize the marketing activities that deliver the highest return on investment. The workshop will also cover how to measure results and adjust strategies to ensure continued growth. \nBy the end of the session\, participants will leave with actionable ideas\, practical tools\, and a simple marketing plan they can immediately apply to promote their SME effectively—even on a tight budget. \nPrioritize High-Impact\, Low-Cost Channels \nLearn how to focus your limited budget on marketing activities that deliver the greatest return\, such as social media\, email marketing\, partnerships\, and word-of-mouth strategies \nCreate Consistent\, Valuable Content \nDiscover how simple\, authentic content can build trust\, attract customers\, and strengthen your brand without requiring expensive campaigns or large teams \nMeasure What Works and Optimize \nUnderstand how to track key marketing metrics and use free or affordable tools to evaluate performance\, refine your strategy\, and continuously improve result \nMeet Your Presenter –  Alison Knott \nAlison Knott is the founder of Alison K Consulting; a marketing consultancy with a commitment to supporting small but mighty teams who put good into the world get more visibility. \nSince 2014\, Alison has been helping B2B teams market their nuanced\, sensitive\, or complex subject matter offerings. By addressing messaging\, capacity\, and technology simultaneously in her strategic work\, she helps both for-profit and non-profit team members connect their marketing efforts to their sales pipeline and mission. As a queer business owner\, Alison has an affinity for attracting and working with underrepresented folk in sectors such as mental health\, executive training\, life sciences\, HR\, community development\, government relations\, education\, philanthropy\, and sustainability. \nStartup Ecosystem Advisor \nAlison holds marketing advisory and mentor roles for national cohorts such as CQCC Out for Business\,  Business + Arts’ artsvest program\,  Lab2Market (Founders Council)\,  The Forum E-Series\, Grow Now\, and Digital Skills For Women+. \n  \n 
URL:https://digitalnovascotia.com/event/marketing-your-sme-on-a-budget-practical-strategies-for-growth/
LOCATION:The PIER 1209 Marginal Road\, Halifax\, Nova Scotia\, Canada\, Nova Scotia\, Canada
CATEGORIES:DNS Events,Events,Training
ATTACH;FMTTYPE=image/png:https://digitalnovascotia.com/wp-content/uploads/2026/04/sme-budget-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20260514T090000
DTEND;TZID=America/Halifax:20260514T120000
DTSTAMP:20260420T133226
CREATED:20260331T150239Z
LAST-MODIFIED:20260331T150239Z
UID:3501803-1778749200-1778760000@digitalnovascotia.com
SUMMARY:From Survival to Sustainability with Matt Thomson from Placemaking 4G
DESCRIPTION:High-growth environments demand a lot from founders and leadership teams. The pace of innovation\, constant decision-making\, and pressure to perform can push even the most capable leaders into cycles of stress\, overextension\, and burnout. But sustainable leadership isn’t about working harder\, it’s about building the habits\, boundaries\, and self-awareness that allow both leaders and businesses to thrive over the long term. \nThis refreshingly honest and practical session explores the human side of entrepreneurship: the energy\, values\, and rhythms that quietly shape leadership capacity and business performance. Through real-world insights and practical frameworks\, we’ll examine how stress\, decision fatigue\, and people-pleasing show up in leadership—and how addressing them can directly impact clarity\, profitability\, and long-term resilience. \nTailored for the fast-moving tech community\, this workshop meets founders where they are—ambitious\, innovative\, and often stretched thin—and provides practical tools to build endurance without burnout. Participants will learn strategies to navigate high-stakes environments more sustainably while strengthening both their personal leadership and the health of their business. \nSession Takeaways: \n\nPractical strategies for navigating stress\, decision fatigue\, and people-pleasing;\nA framework for self-leadership in high-growth\, high-pressure environments and;\nClarity on the habits and structures that sustain high performance over time.\n\nMeet Your Presenter \nMatt Thomson is a TEDx speaker\, author\, and co-founder of Placemaking 4G (P4G)\, an award-winning firm helping organizations rethink how they hire and support their people. Matt shares his own journey of burnout and recovery to inspire others to slow down and embrace life’s pauses. He has been featured in the MARS Discovery District’s Portraits of Innovation campaign\, is a member of the Wallace McCain Institute’s Entrepreneurial Leadership Program (ELP ’16)\, hosted a podcast with listeners in dozens of countries and is proud to have co-founded the “Mounties for Mental Health” initiative supporting suicide awareness and prevention at Mount Allison University.
URL:https://digitalnovascotia.com/event/from-survival-to-sustainability-with-matt-thomson-from-placemaking-4g/
LOCATION:Online
CATEGORIES:DNS Events,Webinar
ATTACH;FMTTYPE=image/png:https://digitalnovascotia.com/wp-content/uploads/2026/03/P4G-online-scaled.png
END:VEVENT
END:VCALENDAR