Tech Content Specialist

The Tech Content Specialist must be multidisciplinary, with experience writing digital content for the web with a keen focus on SEO and other forms of content marketing to drive engagement with an industry-leading affiliate website portfolio. The Tech Content Specialist’s role is to support the Commercial team to ensure their site has everything it needs to succeed (from a content standpoint). This person will take full ownership of the site and is responsible for the quality of the content. The person in this role must have a strong understanding of popular software (SaaS, Antivirus tech, etc.).

Is this role right for me?

To be perfect for this position, you will need to:

  • Audit existing evergreen pages;
  • Write new copy to improve quality of content on pages;
  • Perform competitor analyses for top, targeted keywords;
  • Collaborate with various teams to produce new content for existing and/or new web properties;
  • Edit & post articles from freelance writers (product reviews, guides, how-tos, and general evergreen;
  • Create outlines for each piece sent to freelancers;
  • Work with existing freelance writers and help expand our list of contributors with the goal of providing readers with the most informative and easy-to-understand content;
  • Build content calendars based off a keyword wishlist; strong organizational and planning skills are vital to success of this task;
  • Construct detailed outline assignments to put freelance writers in the best position to deliver quality work;
  • Update, optimize, improve existing evergreen content;
  • Produce marketing copy for multiple web properties;
  • Collaborate and follow best practices to craft the best possible SEO pages for websites;
  • Identify gaps in content, and plan content to fill those gaps;
  • Research and understand the competition.

What qualifications do I need?

The ideal candidate should possess:

  • Bachelor’s degree or proven experience directly in the field;
  • Previous experience in an SEO-related role, understanding principles of creating content for maximizing SEO;
  • Previous experience working in online marketing;
  • Proven experience with professional writing; proper grammar and spelling is a must;
  • A basic understanding of the SaaS industry;
  • Editorial experience editing and/or writing content.

Strong consideration will be given to candidates who also offer the following:

  • Understand the concept of “User Intent” and how to satisfy it in the digital space;
  • Experience with tools such as Google Analytics, Search Console and SEMrush;
  • Ability to learn new markets quickly, comfortable dealing with fast-paced environments;
  • Intermediate to advanced understanding of blockchains and cryptocurrencies;
  • Currently holds Bitcoin or other cryptocurrencies;
  • Experience with WordPress CMS;
  • Experience publishing content via Elementor.