Senior SEO Specialist – Digital Nova Scotia – Leading Digital Industry

Senior SEO Specialist

Life At Covers

We’re a top digital media company, with a strong sense of purpose and a belief that success comes from the strength of our team and our culture. When we offer you a place on our team, it comes with a promise (well a few promises, actually):

  • We’ll create opportunities for you to grow. We’re a rapidly-growing company so opportunities exist here, and we hold a firm belief that when you grow, we grow.
  • Find the freedom to build something. We’ll give you the space to imagine and create, and to build our business and your career at the same time.
  • Work alongside the best. Work and learn with people who are the best in their field, and who bring ambition and compassion in equal measure.
  • Play hard to work hard. We help you work on what you love and we support your style of working. We fuel creativity with fun and optimism, and always put our culture and values first.
  • We take care of each other. We know that you bring your best when you bring your whole self to work. We’re a wholehearted, inclusive team that invests in wellbeing and belonging.

What Matters Most To Us:

We understand that our industry is usually associated with a non-diverse persona. We have created, a workplace and community that brings fun, experience and opportunities for all. We welcome people of any gender, race, colour, religion or belief, ethnicity, sexual orientation, disability, or any other self-identifying group.

Together we are guided by our values in all that we do. If you’re going to thrive here, fueling with fun, tackling it together, building your game and delivering a great experience will be as meaningful to you as they are to us.

Why You Want This Job

We are on the hunt for a data-driven Senior SEO Specialist who is passionate, knowledgeable and a real team player. You will be responsible for on-page and technical SEO for one of our leading brands in the exciting, fast-paced industry of sports betting.

You will work collaboratively with other departments, handling issues in a dynamic and creative way. You will provide SEO recommendations in all parts of the experience – planning and creation. You will also regularly perform technical audits to provide recommendations, counsel content teams to integrate SEO best practices and help with the content strategy through keyword research and competitor analysis.

What You’ll Do

  • Performing regular SEO audits and deliver actionable roadmaps for technical fixes
  • Performing keyword research to provide direction and insight for our content team
  • Stay up to date with the latest SEO strategies, algorithm updates and industry news
  • Optimize the website for maximum SERP visibility (e.g. structured data)
  • Regular reporting and analysis which includes traffic, rankings, and other SEO aspects
  • Competitor analysis including keywords and search strategy
  • Update and maintain SEO documentation
  • Develop and implement link building strategy
  • Educate people across the organization on SEO best practices
  • Perform SEO gap analysis and outline areas of potential growth

What You’ll Bring

  • Minimum 5 years of SEO experience with proven results
  • Experience with mainstream SEO tools (Screaming Frog, SEMrush, Ahrefs, Google Analytics, Google Search Console and more)
  • Experience mentoring SEO Specialists
  • Experience with SEO for large and/or complex websites
  • Experience formulating and testing SEO hypotheses
  • Experience analyzing data to determine what’s working
  • Excellent analytical and problem-solving skills
  • Very good organizational and time management skills
  • Excellent knowledge of site structure and best practices
  • Solid understanding of on-page SEO factors and best practices
  • Solid understanding of Web Vitals metrics and how to measure & optimize for them
  • Excellent writing, speaking and communication skills
  • Knowledge of known ranking factors and search engine algorithms

What We Can Do For You

  • Competitive base salary
  • Annual discretionary bonus based on company performance
  • 3 weeks’ vacation, public holidays off, birthday off
  • Health and dental benefits
  • 5% company matched pension contributions
  • Self-driven yearly training budget so you can continue to grow professionally
  • Flexible working hours and work from home options
  • Company parties in the summer, winter, and a few fun events in between
  • Engaging, fun, and casual company culture
  • Remote work available for the right candidate

About Covers

We’re becoming the world’s leading sports betting authority by making smarter sports bettors.

We’re a digital platform that brings together expert insight, rich user experience and a passionate community to help sports bettors bet smarter. In the overwhelming world of sports betting, we’ve created a single place where people who love the risk and rush of competition come together to share their passion and harness our 26 years of expertise, to build their game, win more consistently, and have fun doing it.

We currently see 20 million sports fans visit our site annually, and our goals for the coming year are aggressive. We’ve doubled the size of our company in 12 months, and plan to do so again in the next 24.

One thing is for sure: we’re set for a big next season. is serviced by NS Sports Media Pros Ltd., a related company that specializes in professional services and is located in Halifax, Nova Scotia.

Position Locations: Toronto – Remote