Regional Client Engagement Marketing Manager – Digital Nova Scotia – Leading Digital Industry

Regional Client Engagement Marketing Manager

Who we are
You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ over 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.

About the Role
The Regional Client Engagement Marketing Manager will report directly to the Senior Manager of Marketing and Communications, Atlantic Region. With the support of a team, you will oversee the client experience program, help identify business development opportunities, drive business development initiatives, provide insight and guidance to senior stakeholders, and provide coaching and guidance to junior marketing team members.

The Regional Client Engagement Marketing Manager will support business development, marketing, and client engagement activities in alignment with Grant Thornton’s strategic goals. As an integral part of the team, you will collaborate closely with Partners and Principals across Assurance, Taxation and Advisory services to initiate and drive new revenue-growth opportunities for the Firm. You will strengthen and develop client relationships (internal/external), to improve client satisfaction, drive organic growth, and help maximize revenue and increase profitability.

As a Regional Client Engagement Marketing Manager your responsibilities will include:

  • Act as a marketing lead for partner business development strategy and enablement within the Atlantic region
  • Develop and execute middle to bottom-of-funnel marketing and client engagement campaigns designed to nurture and move leads from consideration to close
  • Work with business unit leadership to research and identify strategic targets (prospects, clients and referral partners) and build account-based marketing plans
  • Collaborate with the marketing team, proposal team and other business development professionals across the firm to leverage ideas, content and strategies for the Atlantic region
  • Act as a brand ambassador. Collaborate with the national marketing and communications team, Regional Senior Marketing Manager and Regional Marketing Managers to ensure brand integrity and consistency across all external and internal marketing collateral
  • Strategize and plan tailored events focused on business development with strategic targets
  • Report on leads generated through campaigns to stakeholders
  • Create and foster strong working relationships with stakeholders across all levels in the Atlantic business units
  • Identify and share win stories and successes through internal and external story-telling in collaboration with the marketing team
  • Some travel may be required (when appropriate)
Strategy, Vision, and Leadership

  • Challenge the status quo to evaluate the Firm’s practices to create innovative solutions to enhance the client experience
  • Have a strong understanding of the privately held business sector through market research, news/key development alerts, business, and other sources of industry knowledge of Canadian Corporations
  • Advise and collaborate with Service Line Leaders to identify, establish, and execute strategies to maintain and grow existing client relationships
  • Collaborate with other client experience colleagues to leverage ideas and concepts and adapt as appropriate for use

Client Engagement

  • Assist in actioning client survey responses to ensure follow up with leads on opportunities
  • Create a client feedback loop to ensure priority areas are addressed on a timely basis
  • Facilitate client conversations to identify new opportunities (i.e., cross-selling) through client connection meetings and other client interactions
  • Develop and contribute to client reporting for Managing Partner’s and Management Committee through data analytics
  • Develop meaningful value propositions and best practices to enhance our clients’ experience and share successes through persuasive storytelling
Business Development/Sales Enablement

  • Provide guidance and support to the Client Growth Partners and Partner/Principals with sales enablement strategies and initiatives
  • Collaborate with the marketing team to optimize event strategies to drive lead generation activity
  • Enhance local market activity through strategic business development initiatives (i.e., CEO Roundtables)
  • Leverage client feedback and client services data to identify opportunities within our client base
Operational Effectiveness

  • Build awareness with Partner/Principals to promote in-house resources (i.e., thought leadership, white papers, industry reports etc.)
  • Ensure there are appropriate and well-maintained systems in place for business continuity, knowledge, and document management; track metrics to monitor and measure return on investment from business development activities (D365)
  • Develops KPIs, measures results and identifies opportunities for continuous improvement

Be Grant Thornton
If you’re a bit like us, you’re driven to connect with how others are feeling and thinking. Here we walk in others shoes before taking action. Just imagine being part of a team that puts “we before me”, where flexAbility is a mindset, and where you trust your colleagues to have your back. At Grant Thornton, you’ll work with inspiring leaders who support your development, both personally and professionally. This is a place where your insatiable curiosity enables you to think, see and hear from a variety of perspectives, a place where every day is different and having the courage to grow is part of who you are. And when all this comes together, well that’s when the magic happens!

Want to learn more about who we are and how we live our purple every day? Read our colleagues’ stories at www.discoveryourpurple.ca

Think you’ve got what it takes to be a Regional Client Engagement Marketing Manager? Like the colour purple? Great. Here’s a few more boxes we’re also hoping you can tick:

Requirements

  • Exceptional business acumen and the ability to think both strategically and tactically. These attributes should be learned through experience and supported by a relevant undergraduate degree
  • Minimum of 5 years of business development experience, with demonstrated track record in client relationship management and driving new revenue-growth opportunities
  • Experience working in a professional services or public practice environment considered an asset
Key Attributes

  • Commitment to quality, excellence, and continual professional growth mindset
  • Self-motivated, results-oriented who works equally well independently and collaboratively. Desire to learn and grow and be an integral part of a high-performing team
  • Capable of making decisions influenced by numerous dependencies and an environment characterized by ongoing change
  • Be an inspiring and values driven colleague, with an affinity for helping clients, colleagues and communities thrive
  • Strong planning, project management and creative problem-solving abilities
  • Highly effective interpersonal and communication skills to earn the trust and confidence of clients and colleagues at all levels and influence decision-makers
  • At your core, be a team player and an empathetic leader with the courage to grow; and the intellectual curiosity and ability to connect the dots to create opportunity

At Grant Thornton we’re focused on making a difference in the lives of our clients, our colleagues and our communities. That’s our purpose. Or, as we like to say, living our purple.

What’s in it for you?

 

Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure, Wellness benefits, Concierge-like benefits, Work from anywhere in Canada in the summer for 4 weeks, and more!

Are you ready to Discover Your Purple?

 

#LI-HYBRID

Grant Thornton LLP is committed to employment equity, human rights and respectful workplace principles throughout the life cycle of employment, including at the recruitment and hiring stages. We welcome applications from members of all equity deserving groups, including persons with disabilities, women, racialized and/or Indigenous applicants. Should you require accommodation in relation to the recruitment process, please notify us by emailing [email protected] and we will work with you to meet your accommodation needs.